Tag: Macy’s

Visual UGC: Transforming Engagement Marketing Into Performance Marketing Virtual Roundtable

Instagram launched their new Ads capabilities on 10/1/2015. This new functionality is just another example of how social media platforms are shifting from purely engagement channels to performance channels. Join Offerpop during this virtual discussion to hear how Macy’s exclusive brands division is leveraging this opportunity to engage consumers along the entire customer journey from awareness to conversions.

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