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Account-Based Event Marketing for B2B Companies

BDI brings companies and senior business leaders together through invitation-only experiences designed for meaningful peer discussion, trusted relationships, and real business value.

Selected Clients and Partners

Organizations that have trusted BDI to bring relevant business leaders together.

AMD
Akeyless
BlackLine
Culture Amp
Envoy
HPE
HPE GreenLake
Kinaxis
Kong
NVIDIA

Our Programs

01

Private Executive Lunches

Focused, peer-led conversations that bring senior leaders together around a timely business priority, without taking over their day.

  • Curated executive audience
  • Target-account recruitment
  • Peer-to-peer discussion
02

Executive Dinners

Intimate evening experiences designed to create deeper conversations and stronger relationships with the executives you want to engage.

  • Private, premium venues
  • Curated panel or roundtable
  • Executive networking & relationship building
03

Multi-City Roadshows

Turn one successful executive conversation into a repeatable program across priority markets, accounts, and regions.

  • Consistent program strategy
  • Market-by-market executive recruitment
  • Centralized execution, insights & reporting

From audience strategy and executive recruitment to venue, programming, onsite execution, and reporting, BDI manages every program end to end.

The BDI Approach

ABM Approach to Roadshow Events

Dates and Locations

Selected around your company’s goals, priority markets, and timing.

Aligned Content

Built around your thought leadership and the conversation your audience values.

Event Branding and Websites

Designed to feel like a natural extension of your company.

Sole-Sponsor Ownership

Your company leads the experience without sharing attention with other sponsors.

Speaker and Attendee Recruitment

Focused on the personas and decision-makers within your target accounts.

Timeline Management

A structured 12-week operating timeline managed by BDI.

Partner Involvement

Strategically include partners when they add value to the audience and program.

Post Event Support

Onsite surveys with clear CTAs, executive summary landing page, and outreach.

25+ years creating executive experiences
66.7%of attendees who fill out the survey request a sales follow up with the sponsor
25,000+ business leaders engaged
97% attendee approval rating

For Companies

Engage the accounts, markets, and decision-makers that matter through a focused program built around a credible business conversation.

Explore solutions →

For Senior Leaders

Join relevant peers in a private setting where the discussion is substantive, the hospitality is thoughtful, and the experience respects your time.

Explore the attendee experience →

Our Value

Every part of the program is built to put your team in front of the right executives and turn that time in the room into pipeline.

  1. 01

    Recruiting Qualified Buyers

    We identify and engage the enterprise executives your sales organization needs to reach.

  2. 02

    Strategic Content Creation

    We develop compelling agendas that attract senior-level decision makers.

  3. 03

    Executing Flawless Events

    We manage every detail to deliver a premium onsite experience for our clients and prospects.

  4. 04

    Driving Measurable ROI

    We generate high-quality, sales-ready leads that turn executive engagement into measurable pipeline and revenue.

Why Clients Choose BDI

Hear directly from a marketing leader responsible for engaging priority accounts.

Why Adobe Works With BDI

“They understand our target accounts, understand the content, and they know which contacts are based in those particular markets.”

Angelina Sayfi
Sr. ABM Manager, Adobe

What Our Attendees Say About Us:

  • “This was an outstanding event. I found the group to be very engaging and the content to be extremely relevant.”

    SVP, Chief Accounting Officer
    Alignment Healthcare
  • “The best roundtable event I’ve attended this year—and I’ve been at several with high-profile entrepreneurs, VCs, and authors.”

    VP, Ecommerce Platform Manager
    First Midwest Bank
  • “Thanks for hosting such a great event. In a world where AI dominates the headlines, it’s refreshing to see how much impact genuine human connection still has.”

    Sr. Tech Lead
    TIAA
  • “The experience, content, and participants combined to make it valuable, and I enjoyed the dialogue. I look forward to similar events in the future.”

    Director of Scouting and Trends
    State Farm
  • “I truly enjoyed the venue, the panel, and the opportunity to connect with new people. I’m definitely excited about attending future events.”

    Director, Data Governance and Management
    NYU Langone Health
  • “It was a unique and valuable opportunity to engage with data leaders on the evolving role of AI and governance in enterprises.”

    Data Designer, AI Platform
    TD

Tell us who you need to reach, which markets matter, and what conversation your company is prepared to lead.