Leveraging the Advantages of Virtual ABM Events

Leveraging the Advantages of Virtual ABM Events

Thursday, March 25th
@ 1:00 – 2:30 PM EST

Thursday, March 25th
@ 1:00 – 2:30 PM EST

About the Program

Leveraging the Advantages of Virtual ABM Events is an invitation-only virtual video-based event limited to 40 senior marketing, sales, and demand gen leaders who will meet over three goals:

  • Learn from an insightful panel and data from over 130 virtual events in the past year
  • Participate in interactive breakout room video discussions for peer-to-peer learning
  • Create meaningful new connections with a group of diverse thinkers
07.14.20 Braze Enterprise

About the Content

While the pivot from hosting in-person to exclusively virtual events over the past year has presented many challenges for the ABM event marketing world, virtual offers distinct advantages and opportunities once the limitations are overcome. Without the complex logistics of venue, travel, on-location staff, and countless other details, virtual can reduce expenses and allow event organizers to focus more on facilitating an exceptional attendee experience for high-value participants. Attendees, meanwhile, have the flexibility of attending from anywhere and save travel time to and from the event.

Beyond cost and time-saving benefits, virtual events also offer advanced analytics and reduce the barriers to capturing content, providing event organizers real-time data on attendees, preserving live chats, and extending the value of the discussions to new audiences. So, how can marketers make the most out of their virtual events and partner with their organization’s demand gen and sales teams to further their collective goals?

Join our expert panel for the second part of our ABM Event Collective series as we discuss the many ways virtual events offer an edge over in-person.

Discussion Topics

  • Opportunities to turn your virtual events into a digital content demand gen engine
  • Ways to increase the value of an event while decreasing the costs
  • How to take advantage of fewer barriers and easier access to your top prospects
  • Finding the balance of quantity and quality of attendees
  • Strategies for defining your target audience when events are not limited by geography
  • How sales teams can utilize event data and live chats to improve follow-ups

Event Details

Date

Thursday, March 25th, 2021

Time

1:00 pm – 2:30 pm EST

Attendee Profile

40 senior marketing, sales, and demand gen leaders

Agenda

1:00PM     Attendees Enter Virtual Event & Welcome Remarks

1:05PM     Video Networking in Breakout Rooms

1:15PM     Panel Discussion

1:55PM     Audience Q&A

2:10PM     Breakout Networking Sessions

1:00PM

Attendees Enter Virtual Event

& Welcome Remarks

1:05PM

Video Networking in Breakout Rooms

1:15PM

Panel Discussion

1:55PM

Audience Q&A

2:10PM

Breakout Networking Sessions

Reserve Your Spot Here

Refer a colleague!

*Completing the form below will generate an email template with all the event details you can send to your colleague

Sponsor and Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

Check out our other sessions and dates in this series​:

Overcoming the Challenges of Running Successful Virtual Events

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March 4th, 2021
1:00 pm – 2:30 pm EST

Find out more »

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March 10th, 2021
1:00 pm – 2:30 pm MST

Find out more »

Leveraging the Advantages of Virtual ABM Events

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March 25th, 2021
1:00 pm – 2:30 pm EST

Find out more »

___________________

March 31st, 2021
1:00 pm – 2:30 pm MST

Find out more »

Overcoming the Challenges of Running Successful Virtual Events

Leveraging the Advantages of Virtual ABM Events

ABM events role in demand gen/personalizing/revenue mktg

Looking ahead/
Hybrid events

pexels-christina-morillo-1181304

March 4th, 2021
1:00 pm – 2:30 pm EST

Find out more »

___________________

March 10th, 2021
1:00 pm – 2:30 pm MST

Find out more »

March 25th, 2021
1:00 pm – 2:30 pm EST

Find out more »

___________________

March 31st, 2021
1:00 pm – 2:30 pm MST

Find out more »

Thumbnail - BDI (4)

TBD, 2021
1:00 pm – 2:30 pm

 

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TBD, 2021
1:00 pm – 2:30 pm

 

Thumbnail - BDI (1)

TBD, 2021
1:00 pm – 2:30 pm

 

        ___________________

TBD, 2021
1:00 pm – 2:30 pm 

Past Virtual ABM Event Spotlight:

Virtual ABM Events for B2B Tech:
Top 5 Takeaways
Wednesday, October 14th, 2020

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