Virtual ABM Events for B2B Tech :
What We've Learned
Wednesday, October 14th
@ 12:00 – 1:30 PM CST
Wednesday, October 14th
@ 12:00 – 1:30 PM CST
About the Program
Virtual ABM Events for B2B Tech – What We’ve Learned is an invitation-only virtual video-based event limited to 40 marketing, sales, and demand gen leaders who will meet over three goals:
- Learn from an insightful panel shaped by data from 79 virtual events
- Participate in interactive breakout room video discussions for peer-to-peer learning
- Create meaningful new connections with like-minded leaders
About the Content
As marketing and demand gen teams have pivoted to digital virtual programs, the absence of live events has left conspicuous gaps in the programming and question marks on the agenda. In the past months, we’ve seen all manner of virtual events on all manner of platforms—on-demand conferences, weekly webinar series, intimate virtual roundtables, digital client workshops, all sorts of themed happy hours, and even the occasional ‘let’s wait it out’ approach—leaving organizers with mixed results.
This conversation will bring leaders across the industry together to share what’s working. Our panel will explore the successes, failures, experiments, and trends they’ve seen this year, as well as what an effective virtual event will look like in the coming year. BDI will also share data and learnings from dozens of virtual events we’ve produced since March 2020.
Discussion Topics
- Creating targeted content that will rise above the noise & differentiate your event
- Prioritizing attendee peer-to-peer interaction to maximize pipeline
- How virtual events power ABM and industry specific-strategies. Spoiler alert: no geo limits!
- Why ‘webinar’ and ‘ROI’ don’t usually go in the same sentence, and how to create a program that generates sales
- Selecting a platform: what’s important and what’s not
- Creating digital video content assets from your virtual events that extend your reach
Moderator
BDI
BDI
Panelists
Marketing Manager
PagerDuty
Marketing Manager
PagerDuty
Marketing Manager
Silver Peak
Marketing Manager
Silver Peak
Marketing Manager
Automation
Anywhere
Marketing Manager
Automation
Anywhere
Workfront
Workfront
Americas Field Marketing
Equinix
Americas Field Marketing
Equinix
Event Details
Date
Wednesday, October 14th, 2020
Time
12:00 pm – 1:30 pm CST
Attendee Profile
Sales and marketing leaders from B2B technology companies
Agenda
12:00PM Attendees Enter Virtual Event & Welcome Remarks
12:05PM Video Networking in Breakout Rooms
12:15PM Panel Discussion
12:55PM Audience Q&A
1:10PM Breakout Networking Sessions
12:00PM
Attendees Enter Virtual Event
& Welcome Remarks
12:05PM
Video Networking in Breakout Rooms
12:15PM
Panel Discussion
12:55PM
Audience Q&A
1:10PM
Breakout Networking Sessions
Reserve Your Spot Here
Sponsor and Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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