Virtual ABM Events for B2B Tech :

What We've Learned

Wednesday, October 14th
@ 12:00 – 1:30 PM CST

Wednesday, October 14th
@ 12:00 – 1:30 PM CST

About the Program

Virtual ABM Events for B2B Tech – What We’ve Learned is an invitation-only virtual video-based event limited to 40 marketing, sales, and demand gen leaders who will meet over three goals:

  • Learn from an insightful panel shaped by data from 68 virtual events
  • Participate in interactive breakout room video discussions for peer-to-peer learning
  • Create meaningful new connections with like-minded leaders
07.14.20 Braze Enterprise

About the Content

As marketing and demand gen teams have pivoted to digital virtual programs, the absence of live events has left conspicuous gaps in the programming and question marks on the agenda. In the past months, we’ve seen all manner of virtual events on all manner of platforms—on-demand conferences, weekly webinar series, intimate virtual roundtables, digital client workshops, all sorts of themed happy hours, and even the occasional ‘let’s wait it out’ approach—leaving organizers with mixed results.


This conversation will bring leaders across the industry together to share what’s working. Our panel will explore the successes, failures, experiments, and trends they’ve seen this year, as well as what an effective virtual event will look like in the coming year. BDI will also share data and learnings from dozens of virtual events we’ve produced since March 2020.

Discussion Topics

  • Creating targeted content that will rise above the noise & differentiate your event
  • Prioritizing attendee peer-to-peer interaction to maximize pipeline 
  • How virtual events power ABM and industry specific-strategies.  Spoiler alert: no geo limits!
  • Why ‘webinar’ and ‘ROI’ don’t usually go in the same sentence, and how to create a program that generates sales
  • Selecting a platform: what’s important and what’s not
  • Creating digital video content assets from your virtual events that extend your reach 

Moderator

Steve Etzler
CEO
BDI
Steve Etzler
CEO
BDI

Panelists

Billy Bahnsen
Senior Field
Marketing Manager
PagerDuty
Billy Bahnsen
Senior Field
Marketing Manager
PagerDuty
Stephanie Howard
Field and Channel
Marketing Manager
Silver Peak
Stephanie Howard
Field and Channel
Marketing Manager
Silver Peak
Jenny Kuan
Senior Partner
Marketing Manager
Automation
Anywhere
Jenny Kuan
Senior Partner
Marketing Manager
Automation
Anywhere
Angelina Sayfi
Senior Field Marketing Manager Enterprise - Central
Workfront
Angelina Sayfi
Senior Field Marketing Manager Enterprise - Central
Workfront
Jennifer Sundquist
Director,
Americas Field Marketing
Equinix
Jennifer Sundquist
Director,
Americas Field Marketing
Equinix

Event Details

Date

Wednesday, October 14th, 2020

Time

12:00 pm – 1:30 pm CST

Attendee Profile

Sales and marketing leaders from B2B technology companies

Agenda

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions

12:00PM

Attendees Enter Virtual Event

& Welcome Remarks

12:05PM

Video Networking in Breakout Rooms

12:15PM

Panel Discussion

12:55PM

Audience Q&A

1:10PM

Breakout Networking Sessions

Reserve Your Spot Here

Sponsor and Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.