Join us for an educational peer-to-peer lunch & learn event that delves into the transformative power of generative AI for large enterprises. Discover how generative AI techniques for enterprises, such as p-Tuning and Domain-Specific Knowledge inclusion, are helping organizations harness large language models (LLMs) and generate realistic data, enhance customer experiences, and foster innovation. Explore real-world use cases that showcase the potential of generative AI specific to large business enterprises while gaining insights into ethical, privacy and security considerations.

Within the past year, generative AI has exploded onto the scene, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible, enterprise-wide growth remains a hurdle for many.

Join us for a highly interactive peer-to-peer learning event that promises to educate and connect while enjoying a memorable lunch in a private room at the highly acclaimed Fleming's Steakhouse in Plano, TX.

AI is coming of age and is here to stay. New AI capabilities are emerging daily and spawning new considerations for companies while the pressure remains to do more with less. However, organizations are being pushed beyond experimenting, and pilots are the challenge. Discover how Adobe AI technologies are revolutionizing customer experiences and the role of marketing in creating personalized and engaging campaigns.

Explore the demographic and cultural shifts that led to the rise of video content on social media platforms: YouTube Shorts, Instagram Reels, and TikTok. Learn how video revolutionizes communication within the pharmaceutical industry and why you’re likely doing it wrong. Discover how generative AI is changing the media production game and the opportunities for pharma brands. The session will discuss using video-based strategies to create compelling and compliant video content that engages and influences HCPs, patients, and caregivers.