Loading Events

The Rise of Social Video in the Age of AI for Pharma

The Rise of Social Video in the Age of AI for Pharma

Lunch @ Olde Mill Inn, Basking Ridge, NJ
Wednesday, March 6th
@ 12:00 – 2:00 PM ET

Lunch @ Olde Mill Inn
Basking Ridge, NJ
Wednesday, March 6th
@ 12:00 – 2:00 PM ET

Join our discussion about the impact of social video content on the pharmaceutical industry.

Moderator

Jena Dengrove

LiveWorld

VP, Creative Director


LinkedIn

Panelists

Rema Bitar

Bayer

Director, Digital Strategy Lead


LinkedIn

Jessica Pansini

Sanofi

Head, U.S. Social Media


LinkedIn

Siva Tallavajhala

Stemline/Menarini

Director, Hematology & Oncology Omnichannel Marketing Center of Excellence


LinkedIn

About the Content

Explore the demographic and cultural shifts that led to the rise of video content on social media platforms: YouTube Shorts, Instagram Reels, and TikTok. Learn how video revolutionizes communication within the pharmaceutical industry and why you’re likely doing it wrong. Discover how generative AI is changing the media production game and the opportunities for pharma brands. The session will discuss using video-based strategies to create compelling and compliant video content that engages and influences HCPs, patients, and caregivers.

IMG_1403

Discussion Topics

  • Social video platforms, formats, and key players
  • Generative AI implications for video and compliance issues
  • Pharma video case studies and best practices
  • Addressing regulatory hurdles
  • How to create a strategy & craft winning videos
IMG_1403

Agenda (in ET)

12:00Registration & informal networking

12:20Table networking while enjoying the first course

12:40Welcome remarks

12:45Industry panel moderated by LiveWorld thought leader to be confirmed

1:30 Table networking while enjoying dessert/coffee

12:00

Registration & informal networking

12:20

Table networking while enjoying the first course

12:40

Welcome remarks

12:45

Industry panel moderated by LiveWorld thought leader to be confirmed

1:30

Table networking while enjoying dessert/coffee

Who's Attending

An invitation-only group of pharma marketing leaders

Objectives

  • Gain a better understanding of the opportunities and challenges with social video content specific to the Pharmaceutical industry
  • Connect and learn from peers facing the same, real-life challenges as you
  • Ask our panelists your most pressing questions

About the Venue

Olde Mill Inn

225 US-202, Basking Ridge, NJ 07920

The Grain House Restaurant, part of the historic Olde Mill Inn in Basking Ridge, NJ, offers a unique dining experience steeped in over two centuries of history. Once a barn, this restaurant combines traditional flavors with contemporary cuisine, maintaining its original charm. Celebrated for its culinary excellence and historic ambiance, it’s a favorite among locals and visitors alike. Experience a meal where every dish tells a story of America’s rich heritage.

https://www.oldemillinn.com/

Reserve Your Spot Here

Sponsors

LiveWorld is a social-first digital agency that unlocks the full potential of social media to transform customer relationships through integrated compliance, engagement, and customer support solutions. We provide brand marketers bold creative rooted in strategy that captivates and resonates, social moderation and engagement that activates interactions, and compliance that enables and accelerates digital programs. 

With over 27 years of making connections, we leverage our social media DNA and technology prowess to deliver emotion-driven behavior change through digital campaigns with a human touch. LiveWorld clients include the number one brands in pharmaceuticals, healthcare, and financial-travel services. LiveWorld is headquartered in Campbell, California, with an additional office in New York City. Learn more at www.liveworld.com and @LiveWorld. 

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.

The Adobe family of companies would like to keep you informed with personalized emails about products and services. See our Privacy Policy for more details.

Please contact me via email.

By clicking “Submit” I agree that I have read and accepted the Terms of Use.

adobe.comadobe.com
Adobe Privacy Center
Adobe Privacy Policy

adobe.comadobe.com
Adobe marketing and advertising practices I Adobe
Adobe marketing and advertising practices

adobe.comadobe.com
Adobe Privacy Center
Adobe Privacy Policy

adobe.comadobe.com
Legal
Legal Terms of Use for Adobe products & services