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BDI — Celebrating 25 Years

Solutions

Full Service Account-Based Event Marketing Agency

Get the right quantity of the right quality of attendees in the room.

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The BDI Solution

Every part of the program is designed to help support your team’s account-based marketing approach.

01

Attendee Recruitment

Reach target customers and prospects through focused, persona-led outreach.

02

Custom Content

Shape a relevant conversation that positions your company as an industry leader.

03

Turn-Key Service

Work with a dedicated, responsive account team managing the program end to end.

04

Event Execution

BDI manages the details and is onsite to deliver the experience on the day.

The BDI Approach

ABM Approach to Roadshow Events

Dates and Locations

Selected around your company’s goals, priority markets, and timing.

Aligned Content

Built around your thought leadership and the conversation your audience values.

Event Branding and Websites

Designed to feel like a natural extension of your company.

Sole-Sponsor Ownership

Your company leads the experience without sharing attention with other sponsors.

Speaker and Attendee Recruitment

Focused on the personas and decision-makers within your target accounts.

Timeline Management

A structured 12-week operating timeline managed by BDI.

Partner Involvement

Strategically include partners when they add value to the audience and program.

Post Event Support

Onsite surveys with clear CTAs, executive summary landing page, and outreach.

Plan your program

Our Programs

01

Private Executive Lunches

Focused, peer-led conversations that bring senior leaders together around a timely business priority, without taking over their day.

  • Curated executive audience
  • Target-account recruitment
  • Peer-to-peer discussion
02

Executive Dinners

Intimate evening experiences designed to create deeper conversations and stronger relationships with the executives you want to engage.

  • Private, premium venues
  • Curated panel or roundtable
  • Executive networking & relationship building
03

Multi-City Roadshows

Turn one successful executive conversation into a repeatable program across priority markets, accounts, and regions.

  • Consistent program strategy
  • Market-by-market executive recruitment
  • Centralized execution, insights & reporting

From audience strategy and executive recruitment to venue, programming, onsite execution, and reporting, BDI manages every program end to end.

The experience in the room

The Setting Is Part of the Strategy

Every detail, from the venue and room layout to hospitality, branding, and production, is designed to create the right environment for meaningful executive conversation.

  • Attendees seated together at an HPE executive dinner
  • A long-table roundtable discussion at an Envoy executive lunch
  • Panellists on stage during an HPE GreenLake session
  • Guests dining during an Andela executive event
  • A panellist speaking at an Akeyless executive program
  • Attendees in conversation at an Envoy dinner
  • An attendee asking a question during an HPE roundtable
  • A moderated panel at an Andela executive dinner
  • Executives networking before a BDI dinner begins
  • A BlackLine executive dinner in progress
  • Attendees listening during an HPE panel discussion
  • Guests networking at an Envoy executive lunch
  • A panel discussion during an HPE GreenLake program
  • A speaker addressing the room at an HPE GreenLake event
  • Executives in conversation at an HPE and NVIDIA dinner
  • The room during an HPE executive program
  • A private dining room set for an HPE GreenLake event
  • A branded room prepared for an HPE and NVIDIA dinner
  • A reception before an HPE executive dinner
  • Guests arriving at an HPE GreenLake program

A Managed 12-Week Path From Brief to Room

BDI coordinates the moving pieces so your team can stay focused on the relationships and business outcomes that follow.

  1. 12–8 weeks

    Align

    Goals, markets, target accounts, and success criteria.

  2. 8–6 weeks

    Build

    Topic, speakers, brand assets, website, and venue.

  3. 5–0 weeks

    Recruit

    Outreach, qualification, and attendee confirmation.

  4. Day of

    Deliver

    Production, hospitality, moderation, and onsite execution.

  5. After the event

    Post Event ROI

    Surveys, summary landing page, and follow-up outreach.

After the room

Post Event ROI

The conversation does not end when the event does. BDI captures intent in the room and hands your team a clear path to follow up.

66.7%

of attendees who fill out the survey request a sales follow up with the sponsor, captured through our onsite paper surveys across our Spring and July 2026 events.

  1. 01

    Onsite Surveys

    Paper surveys with clear calls to action, completed in the room while the conversation is still fresh.

  2. 02

    Executive Summary Landing Page

    A branded recap of the discussion and its themes, built to share internally and with attendees.

  3. 03

    Follow-Up Outreach

    Structured post-event outreach that keeps the conversation moving after everyone leaves the room.

  4. 04

    Connecting Attendees to Sales

    Requested follow-ups routed to the right sales leaders so intent turns into pipeline.

Why Clients Choose BDI

Hear directly from a marketing leader responsible for engaging priority accounts.

Client Testimonial

“They understand our target accounts, understand the content, and they know which contacts are based in those particular markets.”

Angelina Sayfi
Sr. ABM Manager, Adobe

Start the Conversation

Share your target audience, priority markets, and program goals. BDI will help shape the right format and path forward.