Beyond the Buzzword: Operationalizing Generative AI for Growth 

Beyond the Buzzword: Operationalizing Generative AI for Growth 

Lunch @ Taverna
Thursday, February 22nd
@ 12:00 – 2:00 PM PT

Lunch @ Taverna
Thursday, February 22nd
@ 12:00 – 2:00 PM PT

Join this interactive round table with Adobe to witness the power of GenAI in action.


Jill Steinhour


Director, Industry Strategy Hi-Tech


Paul Aleman


Manager, Product Growth


Rob Liebscher


Director of Data Science and Machine Learning



Cathy Chang

Palo Alto Networks

Senior Director, Demand Operations of Excellence (DOPE)


Ilya Gaidarov


Senior Product Marketing Manager


Jessica Kao


Senior Director, Marketing Operations and Martech


About the Content

Move beyond the buzzword and dive into the real-world results of generative AI. 

Within the past year, generative AI has exploded onto the scene, capturing the imagination and investment dollars of countless tech giants. But translating initial excitement into tangible, enterprise-wide growth remains a hurdle for many. 

Join us for a candid conversation with Adobe’s marketing team along with an impressive industry panel, where they’ll unveil how they’ve operationalized generative AI to drive significant gains in personalized content creation and productivity.


Discussion Topics

  • Witness the power of generative AI in action, with concrete examples that are applicable for both B2C and B2B audiences.
  • Demystify Adobe’s approach to generative AI initiatives, from piloting to full-scale implementation.
  • Get a sneak peek into the future of Adobe’s generative AI offerings within the Digital Media business.

Agenda (in PT)

12:00 Registration & networking

12:20 Lunch begins

12:25 Adobe presentation

1:00 Moderated industry panel

1:30 Peer-to-peer networking

2:00 Event concludes


Registration & networking


Lunch begins


Adobe presentation


Moderated industry panel


Peer-to-peer networking


Event concludes

Who's Attending

A select group of marketing leaders from major companies in the San Francisco Bay Area


  • Learn from a leader in the field and gain insights applicable to your own organization.
  • Discover the immense potential of generative AI to personalize content, boost productivity, and unlock new growth opportunities.
  • Ask questions and engage in a lively discussion with an industry panel, fellow attendees and Adobe experts.

About the Venue


800 Emerson Street
Palo Alto, California

Located in downtown Palo Alto, TAVERNA, a farm to table restaurant, uses an abundance of local seasonal ingredients to highlight Hellenic cuisine at its finest.  Free parking at the municipal parking located within close walking distance.

Reserve Your Spot Here





About Adobe

Adobe is changing the world through digital experiences. For more information, visit

About Adobe Experience Cloud

In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, powering applications that enable personalized customer experiences in real-time at scale.



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.

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