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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THIS PROGRAM
What is MarketingWorks?  MarketingWorks is an exclusive and interactive two-hour event, featuring an expert panel and open room discussion. Our objective is to bring together a select group of senior marketers to share insights and personal experiences with one another, and create a rich networking experience for all. This is an invite-only event for marketing and creative leaders from local enterprises in the Greater Washington DC Area.
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ATTENDEE EXPERIENCE VIDEO
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ABOUT THE CONTENT
In marketing, work is becoming more complex and digitized, while workloads are heavier than ever. OKRs, KPIs, and other acronyms give us a goal to strive for, but in achieving these objectives, we may still struggle with the day-to-day work of collaboration, or execution of campaigns, or being able to quickly pivot to meet the needs of the market, all through an increasingly distributed workforce. As your team works harder to make sure the entire marketing department runs smoothly, stays aligned, and has what they need to be successful, evaluating the way you’re getting work done is a critical success factor that is too often ignored. Forward-thinking leaders are taking a radically different approach to work to meet the endless challenges that are reshaping the workplace.
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DISCUSSION TOPICS

• How to be a transformational leader in the digital workplace
• How to successfully collaborate across teams, departments and geographies
• How to successfully digitize and transform your team into a modern marketing engine
• How to free up time for your team to be truly creative
• How to better foster an effective organization of the future
• How to prove the value of marketing with real data
• How to deliver on-time without sacrificing your team, or work-life balance

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MODERATOR

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Jeremy Tippetts
Director, Integrated Marketing
Workfront

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MODERATOR

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Warren Brown
Executive Director, Brand Marketing & Advertising (Defense, Space & Security)
Boeing

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE

Wednesday, March 18th, 2020

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TIME

12:00 pm – 2:00 pm

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LOCATION

Del Frisco’s Double Eagle Steakhouse

N950 I St NW Suite 501,

Washington, DC 20001

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ATTENDEE PROFILE
30 senior Marketing leaders from major enterprises
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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:40 PM	Welcome Remarks and Lunch Begins
12:40 PM – 1:45 PM	Panel Discussion and Q&A with Attendees
1:45 PM – 2:00 PM	Interactive Roundtable Discussion

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SPONSOR

Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit workfront.com.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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