Marketing in the Age of Gen AI

Marketing in the Age of Gen AI

Lunch @ The Banks Fish House
Wednesday, September 27th
@ 12:00 – 2:00 PM ET

Lunch @ The Banks Fish House
Wednesday, September 27th
@ 12:00 – 2:00 PM ET

Join this interactive round table with Adobe and Deloitte Digital to explore the latest opportunities and challenges of AI-powered marketing.

Speakers

Eric Matsioff

Adobe

Principal Evangelist, Analytics & Data Science


LinkedIn

Ryan Alderman

Deloitte Digital

Principal


LinkedIn

Thought Starters

Meg Moss

Adobe

Director, Strategic Development, Emerging Solutions and Strategic Partnerships


LinkedIn

About the Content

AI is coming of age and is here to stay.  New AI capabilities are emerging daily and spawning new considerations and questions for firms that want to make the most of these new capabilities and anticipate and manage privacy  and ethical concerns. 

Join us for a round table discussion with digital leaders  as we explore the latest opportunities and challenges of AI-powered marketing.

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Discussion Topics

  • Discover how Adobe AI technologies are revolutionizing customer experiences and the role of marketing in creating personalized and engaging campaigns. 
  • Hear about top AI use cases and how your peers are progressing in their AI agendas. 
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Agenda (in PT)

12:00 - 12:15 Registration & Networking

12:15 - 12:30 Introduction of all Participants

12:30 - 1:15 Moderated Panel, Audience Q/A & Lunch is Served

1:15 - 2:00 Interactive Peer-to-Peer Roundtable Discussion

12:00 – 12:15

Registration & Networking

12:15 – 12:30

Introduction of all participants

12:30 – 1:15

Moderated Panel, Audience Q/A & Lunch is Served

1:15 – 2:00

Interactive Peer-to-Peer Roundtable Discussion

Who's Attending

A select group of marketing leaders from major companies in the Boston area

Objectives

  • Walk away with an understanding of how large enterprises are leveraging AI in their sales and marketing efforts.
  • Connect and learn from peers facing the same real-life challenges as you
  • Ask our panelists your most pressing questions

About the Venue

The Banks Fish House

406 Stuart St, Boston, MA 
Boston, MA
02116

A revival of the New England fish house inspired by generations of Atlantic fishermen who have found their destiny in these rich and treacherous fishing grounds, inspiring New England-style seafood along the way. At The Banks we pay homage to their history, and our seafood restaurant in the heart of Boston is a celebration of their life’s work and the camaraderie of their lives at sea.

https://thebanksboston.com/

Reserve Your Spot Here

Sponsors

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

About Adobe Experience Cloud

In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, powering applications that enable personalized customer experiences in real-time at scale.

About Deloitte Digital

Digital technology has changed the face of business as we know it. Deloitte Digital is here to help you use it to your advantage. Our services help you advance customer and design-centric thinking throughout your organization, from strategy through execution. Deloitte Digital combines Deloitte’s globally recognized strength in business transformation and technology implementation with the capabilities of a world-class digital agency. We can support your organization across the digital lifecycle — from working to define a bold digital strategy to designing and building your online and mobile presence — using agile methods that move quickly from digital concept to digital reality. Use our innovative mobile, web, and social solutions to increase the impact of digital for your customers, employees, and partners.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.

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