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Future-proof Marketing Strategies for Growth
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Future-proof Marketing Strategies for Growth
Wednesday, August 4th
@ 12:00 – 2:00 PM ET
"The Standard," New York City
Wednesday, August 4th
@ 12:00 – 2:00 PM ET
"The Standard," New York City
Discuss how to own your customer relationships over late afternoon bites with an Insta-worthy view of the NYC skyline
Moderator
TBA
About the Program:
- Networking with fellow cybersecurity experts
- Live Q&A with our moderated panel on ransomware defense strategies
- A delicious lunch on us at VENUE
Agenda:
12:00 PM
12:30 PM
12:40 PM
1:45 PM
12:00 PM
Reception, Meet & Greet
12:30 PM
Welcome Remarks and Lunch Begins
12:40 PM
Panel Discussion and Q&A with Attendees
1:45 PM
Interactive Roundtable Discussion
Reception, Meet & Greet
Welcome Remarks and Lunch Begins
Panel Discussion and Q&A with Attendees
Interactive Roundtable Discussion
Event Details:
Date
Wednesday, August 11th, 2021
Time
12:00 PM – 2:00 PM ET
Attendee Profile
eCommerce, Retail, and Consumer Goods leaders
Location
The Standard
25 Cooper Sq, New York, NY, 10003
About the Content
As the digital world goes cookieless, marketers should embrace the shift as an opportunity to own their relationships with their customers.
Marketers no longer need to rely on third-party providers and can instead focus on deepening their relationship with those who interact with their brand the most. By leveraging data and analytics to further understand their customers’ journeys and buying cycles, digital marketers can scale this insight to all customers, optimize their campaigns, and accelerate their growth.
At our August 4th event, we’ll discuss taking a proactive approach to cookieless marketing to develop more meaningful, long-term relationships with your customers.
Discussion Topics
- How customers and companies can effectively co-own customer data
- Gaining customer trust by proactively pivoting to zero- and first-party data
- Why traditional attribution strategies are too channel-focused, and how to get a better picture of the customer journey
- Distinguishing the selection effect from the advertising effect to drive informed marketing decisions
- Adhering to privacy and compliance concerns
Reserve Your Seat Here
Sponsor
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
adobe.com