The B2B Tech
Sales & Marketing Leadership Roundtable
Bridging the Gap to Build Pipeline
Tuesday, December 10th | 12 – 2PM | @ Fleming's Prime Steakhouse in Boston
Tuesday, December 10th
12 – 2PM
@ Fleming's Prime Steakhouse in Boston
About the Program
The B2B Tech Sales & Marketing Leadership Roundtable: Bridging the Gap to Build Pipeline is an invitation-only two hour lunch that will take place in a private room at Fleming’s Prime Steakhouse, an award-winning restaurant in Boston.
This event is limited to Sales & Marketing leaders from B2B technology companies to convene over three goals:
- To learn actionable insights and strategies
- To walk away with valuable new connections from our unique networking opportunity
- To enjoy a fine lunch
About the Content
B2B technology marketers are becoming an extension of sales more than ever. As marketers are increasingly being measured by their ability to grow pipeline, it’s imperative that budget and resources are allocated wisely to deliver ROI. Bridging the gap between sales and marketing is critical for success. Join us on Tuesday, December 10th to learn what your peers are doing to accomplish their goals, and hear from our expert panel on best practices.
Discussion Topics
- Aligning & integrating marketing and sales to achieve growth
- Driving new business with Account-Based Marketing (ABM)
- Measuring success by identifying the right KPIs
- Marketing in the field—the impact of face-to-face interactions vs. digital
- Overcoming additional challenges with partner marketing and sales
Moderator
BDI
Panelists
Panelists
Demand Generation
360insights
Monotype
Lionbridge
Evergage
Event Details
Date
Tuesday, December 10th, 2019
Time
12:00 pm – 2:00 pm
Location
Fleming’s Prime Steakhouse
217 Stuart Street
Boston, MA 02116
Attendee Profile
30 sales and marketing leaders from B2B technology companies
Agenda
12:00 PM – 12:30 PM
12:30 PM – 12:40 PM
12:40 PM – 1:45 PM
1:45 PM – 2:00 PM
12:00 PM – 12:30 PM
Reception, Meet & Greet
12:30 PM – 12:40 PM
Welcome Remarks and Lunch Begins
12:40 PM – 1:45 PM
Panel Discussion and Q&A with
Attendees
1:45 PM – 2:00 PM
Interactive Roundtable Discussion
Reception, Meet & Greet
Welcome Remarks and Lunch Begins
Panel Discussion and Q&A with Attendees
Interactive Roundtable Discussion
Sponsor and Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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