The Turning Data to Dollars for Financial Institutions Webinar will focus on the strategic application of data with the goal of positively impacting the online customer experience through personalization and testing. Shanna Jimenez, Senior Manager, Site Testing and Optimization for E*TRADE and Michael Blumenfeld, Managing Consultant at Maxymiser will provide insight around the innovative strategies that leading organizations use while sharing experiences and lessons learned.

Speakers:
Michael Blumenfeld, Managing Consultant, Financial Services, Maxymiser
Shanna Jimenez, Senior Manager, Site Testing and Optimization, E*TRADE