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In the past five years there have been major changes in technology and consumer behavior, which have resulted in the massive growth of user generated content. This phenomenon has impacted how brands and consumers engage with each other throughout the consumer journey. It has also greatly increased the value of social, as engagement channels transition to also be conversion channels. [push h=20]

Join our virtual discussion to hear how agency panelists from M Booth and 360i are embracing UGC to drive results for their clients.[push h=10]

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This fireside chat will cover the following questions:[push h=10]

• How has consumer behavior, such as selfies, impacted your clients’ ability to effectively engage and connect with their audiences?

• How are your clients leveraging visual UGC today, and how are they planning to use it as we look ahead to 2016?

• How are you adapting your clients’ paid media marketing strategies to take advantage of commerce capabilities, such as buy buttons, on social networks?

• How have you approached rights management when advising your clients on their UGC strategies?

• Has consumer produced content given you another valuable source of content?

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MODERATOR

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Jeff Soriano
Senior Director of Demand Generation
Offerpop

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PANELISTS

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Fitz Maro
Innovation Strategist
360i

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Amber Roussel
Vice President, Digital
M Booth

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SPONSOR

Offerpop’s Visual UGC Marketing SaaS platform empowers brands to encourage and leverage user generated content at every stage of the buyer journey, improving marketing performance. Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions from a library of templates to inspire the creation of quality UGC, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting. The company is headquartered in New York City, with offices in London.Learn more, or get started with a free demo, at www.offerpop.com.

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ORGANIZER[push h=”6″]

Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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