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In the past five years there have been major changes in technology and consumer behavior, which have resulted in the massive growth of user generated content. This phenomenon has impacted how brands and consumers engage with each other throughout the consumer journey. It has also greatly increased the value of social, as engagement channels transition to also be conversion channels.[push h=10]

Our Visual UGC roundtable is an exclusive, invitation-only gathering limited to 20 senior digital marketers from leading agencies who will meet over a 90-minute interactive roundtable lunch to discuss how they can embrace UGC to drive results for their clients. Our objectives are to learn from each other and provide a unique networking experience.[push h=10]

Our panelists will answer the following questions:[push h=5]

• How are your clients leveraging visual UGC today, and how are they planning to use it as we look ahead to 2016?
• How has consumer behavior, such as selfies, impacted your clients’ ability to effectively engage and connect with their audiences?
• How are you adapting your clients’ paid media marketing strategies to take advantage of commerce capabilities, such as buy buttons, on social networks?
• How have you approached rights management when advising your clients on their UGC strategies?
• Has consumer produced content given you another valuable source of content?
  

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MODERATOR

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Mark Cooper
SVP & Co-Founder
Offerpop

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PANELISTS

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Fitz Maro
Innovation Strategist
360i

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Amber Roussel
Vice President, Digital
M Booth

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RSVP:
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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[push h=15]DATE:
December 1st, 2015

[push h=10]TIME:
12:00PM – 1:30 PM EST

[push h=10]LOCATION:
Offerpop Offices
360 Park Avenue South
20th Floor
New York, New York 10010

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ATTENDEE PROFILE:
20 senior digital marketers from leading agencies

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[button id=”” style=”filled” class=”” align=”” link=”mailto:steven.etzler@bdionline.com?Subject=RSVP%20for%2012/1%20Visual%20UGC%20Lunch%20in%20NYC” linkTarget=”_self” bgColor=”accent7″ hover_color=”accent4″ font=”25″ icon=”” icon_placement=”left” icon_color=””]RSVP NOW[/button]

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SPONSOR[push h=”6″]

Offerpop is a visual UGC marketing software-as-a-service platform transforming how global brands engage and convert today’s mobile and social consumers. Leading enterprises and agencies use Offerpop’s integrated platform to power engagement experiences across marketing channels, manage user-generated content everywhere, and improve marketing activation with rich consumer profiles harnessing behavioral and affinity data. The company is headquartered in New York City, with offices in London, San Francisco and Portland. Learn more, or get started with a free demo, at www.offerpop.com.

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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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