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While Account Based Marketing (ABM) is not new, its popularity has recently surged.

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“ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”, according to ITMSA who pioneered the concept more than a decade ago.
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“ABM helps to evolve the role of marketing to reflect a stronger alignment with sales objectives and customer needs to deliver better execution and revenue outcomes.” defined by DemandBase, a leading ABM software provider.

 

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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The Account-Based Marketing Leadership Roundtable is limited to 20 marketing leaders from enterprise technology & services firms in the Greater Boston area. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over a 90 minute lunch.

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Key Discussion Questions:

• Why are private events proving to be one of the most effective ABM tactics?
• What are the best practices around content/speaker strategy, format/agenda creation, & venue selection?
• How do you integrate sales with your ABM event strategy and execution?
• What are the best approaches to researching and compiling an ABM focused attendee candidate list?
• What are the lessons learned around attendee recruiting marketing channels such as email, LinkedIn/social media, phone, and direct mail?
• What are the most proven technologies to support and enable ABM events?
• What are the best practices to create a sales enablement plan to measure event ROI?

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EVENT PARTICIPANTS
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CO-MODERATOR

Steve Etzler
CEO
Business Development Institute

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CO-MODERATOR

Stephanie Pereira Lima
VP, Accounts
Business Development Institute

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THOUGHT STARTER

Alice Bartram
Director of Product Marketing
Avention

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THOUGHT STARTER

Vicki Godfrey
Chief Marketing Officer
Avention

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THOUGHT STARTER

Mike Merriman
VP Sales & Marketing
Mzinga

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THOUGHT STARTER

Mike Millet
Director of Sales
Mzinga

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THOUGHT STARTER

Kelly Murray
Marketing Programs Manager, North America
Newforma

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to attend this event we do require that registrants attend, for the benefit of all involved.

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DATE:
Wednesday,November 30, 2016
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LOCATION:
Oficio
(129 Newbury St, Boston, MA 02116)

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TIME:
12:00pm – 1:30pm

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ATTENDEE PROFILE:
20 marketing leaders from enterprise technology and services firms in the Greater Boston area

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SPONSOR/ORGANIZER
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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our event calendar and follow us on Twitter at @BDIonline.

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