
- This event has passed.
The Account Based Marketing Leadership Roundtable
November 30, 2016 @ 12:00 pm - 1:30 pm
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While Account Based Marketing (ABM) is not new, its popularity has recently surged.
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“ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.”, according to ITMSA who pioneered the concept more than a decade ago.
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“ABM helps to evolve the role of marketing to reflect a stronger alignment with sales objectives and customer needs to deliver better execution and revenue outcomes.” defined by DemandBase, a leading ABM software provider.
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The Account-Based Marketing Leadership Roundtable is limited to 20 marketing leaders from enterprise technology & services firms in the Greater Boston area. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over a 90 minute lunch.
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Key Discussion Questions:
- Why are private events proving to be one of the most effective ABM tactics?
- What are the best practices around content/speaker strategy, format/agenda creation, & venue selection?
- How do you integrate sales with your ABM event strategy and execution?
- What are the best approaches to researching and compiling an ABM focused attendee candidate list?
- What are the lessons learned around attendee recruiting marketing channels such as email, LinkedIn/social media, phone, and direct mail?
- What are the most proven technologies to support and enable ABM events?
- What are the best practices to create a sales enablement plan to measure event ROI?
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EVENT PARTICIPANTS
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CO-MODERATOR |
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Steve Etzler
CEO
Business Development Institute
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CO-MODERATOR |
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Stephanie Pereira Lima
VP, Accounts
Business Development Institute
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THOUGHT STARTER |
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Alice Bartram
Director of Product Marketing
Avention
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THOUGHT STARTER |
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Vicki Godfrey
Chief Marketing Officer
Avention
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THOUGHT STARTER |
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Mike Merriman
VP Sales & Marketing
Mzinga
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THOUGHT STARTER |
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Mike Millet
Director of Sales
Mzinga
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THOUGHT STARTER |
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Kelly Murray
Marketing Programs Manager, North America
Newforma
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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to attend this event we do require that registrants attend, for the benefit of all involved.
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DATE:
Wednesday,November 30, 2016
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LOCATION:
Oficio
(129 Newbury St, Boston, MA 02116)
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TIME:
12:00pm – 1:30pm
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ATTENDEE PROFILE:
20 marketing leaders from enterprise technology and services firms in the Greater Boston area
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SPONSOR/ORGANIZER
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Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our event calendar and follow us on Twitter at @BDIonline.
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Details
- Date:
- November 30, 2016
- Time:
-
12:00 pm - 1:30 pm
- Event Categories:
- ABM, BDI Events
- Event Tags:
- ABM, Alice Bartram, Avention, Business Development Institute, Kelly Murray, Mike Merriman, Mike Millet, Mzinga, Newforma, Stephanie Pereira Lima, Steve Etzler, Vicki Godfrey
Organizer
- Business Development Institute (BDI)
- Phone:
- (212) 765-8358
Venue
- Oficio
-
129 Newbury Street
Boston, MA 02116 United States + Google Map - Phone:
- (857) 239-9843
- Website:
- http://www.myoficio.com/boston30newbury/