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The Rise of UGC for E-Commerce Roundtable Lunch

November 17, 2015 @ 12:00 pm - 2:00 pm

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User Generated Content or UGC is the new authentic brand asset that has shown to boost conversions by 4% and lift brand engagement by 28%. 4 out of 5 millennial shoppers say they trust organic and authentic content more than commercial photography.

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The Rise of UGC for E-Commerce Roundtable Lunch is an intimate, invitation-only, informal group of e-commerce leaders from major consumer brands who meet over an interactive lunch.

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The event objectives are to provide an opportunity for participants to learn from a panel of thought leaders as well as each other while providing a unique and valuable networking experience for all.[push h=15]

Our panelists will answer the following questions:

    • What are examples of how e-commerce brands make UGC photos a part of their website, commerce and overall marketing strategy?

    • How do you navigate challenges around rights management, curation, and merchandizing?

    • How do leading brands implement customer photos on their mobile and desktop experiences?

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PANEL MODERATOR

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Logan, TomTom Logan
Director of Customer Development
Piqora

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PANELISTS

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Featured Speaker - Dawn FergusonDawn Ferguson
Director, Social Media
Century 21 Department Stores

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Frankel, LaurenLauren Frankel
E-mail and CRM Marketing Manager
Alex and Ani

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McKenna, EmilyLogan Lee
Co-Founder and CEO
WineAwesomeness

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RSVP [push h=5]If you have received an invitation and would like to RSVP or if you would like to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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[push h=15]DATE
November 17, 2015

[push h=10]TIME:
12:00PM – 2:00 PM EDT

[push h=10]LOCATION:
Bo’s Kitchen & Bar Room
6 W 24th Street
New York, NY 10010

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ATTENDEE PROFILE:[push h=5]40 senior marketers from major consumer brands

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SPONSOR[push h=”6″]logo-with-wordmark-color

Piqora is a global visual commerce & marketing solution helping brands & retailers drive engagement, sales & ROI from authentic user generated photos across multiple consumer touch points, marketing channels and geographies. We help brands discover & acquire the most on-brand, localized, authentic and relevant user generated content and build mobile first shoppable experiences to boost sales from millennial shoppers. Piqora is headquartered in the heart of silicon valley and is backed by investors of Tesla, Box, Instagram & Buddy Media. We have raised over $11 million in venture capital from DFJ, Baseline, Freestyle, Altos, Firebolt and Lazerow ventures.

[push h=”40″]ORGANIZER[push h=”6″]BDI-Transparent

Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

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Organizer

Business Development Institute
Phone:
(212) 765-8045

Venue

Bo’s Kitchen & Bar Room
6 W 24th Street
New York, NY 10010 United States
+ Google Map
Phone:
(212) 234-2373
Website:
http://bosrestaurant.com/