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THURSDAY, NOVEMBER 8, 2018    |    NEW YORK CITY

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PERSONALIZED DIGITAL LOYALTY PROGRAMS

THE CUSTOMER RETENTION OPPORTUNITY
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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE PROGRAM
Personalized Digital Loyalty Programs – The Customer Retention Opportunity is an invitation-only two hour lunch that will take place in a private room at Aureole, an award-winning restaurant in Manhattan. This event is limited to 25 local marketing, CRM, and eCommerce leaders from major B2C organizations in the Greater NYC Area to convene over three goals:

• To learn actionable insights and strategies by digital marketers for digital marketers
• To walk away with valuable new connections from our unique networking opportunity
• To enjoy a fine dining experience

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Please click to view a 40 second video that demonstrates the attendee experience:

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ABOUT THE CONTENT

Developing strong customer relationships is one of the most powerful ways to increase profits and reach marketing KPIs. Today’s best brands recognize that loyalty is a tool to drive purchase and other behaviors such as referrals, recommendations, frequent visits, or product feedback. Keeping your customers engaged, means keeping them informed through channels like email, SMS, push, and your website, and personalizing every communication around their commitment to your brand. It must be woven into every moment of engagement. How are leading organizations incorporating loyalty into all their channels that enhance customer relationships and what are the hurdles to overcome?
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We will discuss the following topics:

• Best practices for increasing revenue and profit per customer through loyalty programs
• Why are personalized customer retention programs easier on the marketing budget vs. acquisition
• What tools and technologies do leading brands use to drive higher engagement with customers
• How do you capture data and gain insight on making customers truly happy, beyond enrollment
• How do you use data driven content in the moment and across all channels by tying real time behavioral data to each individual customer profile

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FEATURED PHOTOS FROM THIS EVENT

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MODERATOR
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Kat Berman
Head of Client Enablement
Selligent Marketing Cloud

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PANELISTS
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Maria D’Errico
Director and Global Head of Marketing Services
BNY Mellon

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Poonam Goyal
Sector Head and Senior U.S. Retail Analyst
Bloomberg Intelligence

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DATE
Thursday, November 8th, 2018
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TIME
12:00 PM – 2:00 PM
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LOCATION
Aureole
135 W 42nd St, New York, NY 10036
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ATTENDEE PROFILE
25 senior marketing, CRM, and eCommerce leaders from B2C organizations in the NYC Area

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EVENT AGENDA:

12:00 PM – 12:30 PM	Registration and Networking
12:30 PM – 1:15 PM	Moderated Panel Discussion & Lunch
1:15 PM – 1:30 PM	Q&A Session
1:30 PM – 2:00 PM	Open Room Discussion

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[button id=”” style=”border” class=”” align=”center” link=”mailto:melanie.chalupa@bdionline.com?subject=RSVP for the 11/08 Loyalty Program Lunch in NYC” linkTarget=”_self” bgColor=”accent7″ hover_color=”accent5″ font=”15″ icon=”” icon_placement=”center” icon_color=””]RSVP NOW TO MELANIE.CHALUPA@BDIONLINE.COM[/button]

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Melanie Chalupa at melanie.chalupa@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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SPONSOR

Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action. More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent Marketing Cloud’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent Marketing Cloud serves over 30 countries with local, personalized service. Learn more at www.selligent.com.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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