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ABOUT

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DETAILS

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RSVP

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SPONSOR

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THE DIGITAL REVOLUTION IS
KILLING THE BRAND EXPERIENCE …OR IS IT?

AN INTERACTIVE LUNCHEON FOR ECOMMERCE, MARKETING, SALES AND CUSTOMER EXPERIENCE LEADERS

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MODERATOR
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Jim Hertel
SVP
Inmar Analytics

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PANELISTS
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Monica Wood
Founder and CEO
Myxx, Inc

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Michael Hugo
Director of Marketing – Analytics and Growth Strategy
Reynolds Consumer Products

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Melanie Huet
Former VP Marketing
Kraft Heinz

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Linda Gawura
Integrated Marketing Communications Manager
Land O’ Frost

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ABOUT THE PROGRAM
With the abundance of conferences, webinars and information of the topic of digital disruption, it is becoming more difficult to make sense of what the digital revolution in grocery actually means.[push h=15]

This interactive luncheon is an exclusive event featuring an expert panel and an open room discussion. Our invitation-only group of 30 senior eCommerce, Marketing, Sales and Customer Experience leaders will convene with three simple goals in mind:
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• Learn from peer-to-peer discussions[push h=5]
• Network with industry leaders[push h=5]
• Leave with ideas you can apply to your business[push h=5]

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VIDEO HIGHLIGHT REEL
Please click the video below to view 40-second clip that demonstrates the attendee experience:

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ABOUT THE CONTENT
The last couple of years have been a splendid example of what an economic revolution looks like. Leaders in all verticals of retail are facing the digital disruption challenges that all predictions warned about, and the grocery industry is slowly starting to wake up to this new retail reality that poses many more questions than it provides clues for what’s next.

Grocery retail and brand executives wake up every day to a new piece of news that changes the plans they have laid out the day before. The acceleration of digital engagement seems to only increase every day. Meal kits, subscription services, online and brick mortar mergers, grocerants, new discount players, 1 hour delivery, growth of private label… all of these concepts that present obstacles and opportunities in an already highly competitive retail environment.

So how do we make sense of all of these? Where do we start and what steps do we take to guarantee the success of our brand and retail companies? How do we go from the“if” to the “how” in grocery e-commerce?

We should start by accepting that shoppers will dictate where we go next. If winning in digital is our number one goal, then the journey cannot start anywhere else than at consumer engagement. All of our attention now revolves around building a lasting and meaningful relationship with consumers, in every segment, through all touchpoints, with the sole objective of gaining their trust and love. How do we do that in a convoluted digital environment? We will review some of these topics to start crafting the answers.

• Building sustainable customer loyalty through eCommerce
• Extending the value of the shopper throughout the customer lifecycle
• Making e-commerce profitable despite the challenges such as shipping costs
• Understanding how leading food retail eCommerce players engage shoppers before, during and after purchase
• Implementing conversational commerce to make the shopping experience personal by using technologies such as chatbots and Artificial Intelligence
• Keeping customer engagement persistent, personal and intelligent regardless of channel

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at stephanie.p.lima@bdionline.com. We kindly ask all registrants to attend. If you cannot make it, please send someone else from your organization.
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DATE
Wednesday, November 7, 2018[push h=10]

TIME
12:00 PM – 2:00 PM[push h=10]

ATTENDEE PROFILE
30 senior eCommerce, Marketing, and Customer Experience

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LOCATION
Everest Restaurant
425 S Financial Place, 40th Floor
Chicago, IL 60605
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[button id=”” style=”border” class=”” align=”left” link=”mailto:stephanie.p.lima@bdionline.com?subject=RSVP for the 11/07 Brand Experience Lunch in Chicago” linkTarget=”_self” bgColor=”accent7″ hover_color=”accent5″ font=”20″ icon=”” icon_placement=”left” icon_color=””]RSVP NOW[/button]

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EVENT AGENDA:

12:00 PM – 12:30 PM	Registration and Networking
12:30 PM – 1:15 PM	Industry Panel & Lunch
1:15 PM – 1:30 PM	Q&A Session
1:30 PM – 2:00 PM	Roundtable Discussion

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SPONSOR[push h=5]

Anyone who has redeemed a coupon, filled a prescription or returned a product, has touched Inmar. We apply technology and data science to improve outcomes for consumers and those who serve them. As a trusted intermediary for over 35 years, we have unmatched access to billions of consumer and business transactions in real time. Our analytics, platforms and services enable engagement with shoppers and patients, and optimize results.. For more information, please visit www.inmar.com.

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ORGANIZER[push h=5]

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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