ABM-ify Your Revenue Strategy

ABM-ify Your Revenue Strategy

Your Secret Weapon for Sales and Marketing Success

Your Secret Weapon for Sales and Marketing Success

Wednesday, November 2nd
@ 1:00 – 2:00 PM ET​

Wednesday, November 2nd
@ 1:00 – 2:00 PM ET

Join our virtual event and discuss how to ABM-ify existing GTM strategies to build awareness with the right accounts

Moderator

Allison Dyer

RollWorks

Director of Revenue Consulting


LinkedIn

Panelists

Nick Bennett

Alyce

Director of Evangelism & Customer Marketing


LinkedIn

Stefanie Neer

Drift

Head of Enterprise Marketing & ABM


LinkedIn

About the Content

Over 90% of B2B marketers say they recognize the importance of implementing an account-based strategy, both in terms of increasing ROI and improving customer retention. Still, many organizations hesitate to fully commit to it, citing concerns about cost and overhauling internal operations. 

An account-based approach doesn’t have to be complex. Simply aligning around which accounts to prioritize and how to effectively engage them, helps marketing and sales teams close deals faster. 

Join us on November 2nd as we discuss how to ABM-ify existing GTM strategies to build awareness with the right accounts, target accounts with high revenue potential, and increase conversion rates across the funnel.

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Discussion Topics

  • What it takes to build an account-based foundation
  • How to assess your organization’s readiness for ABM
  • Why aligning GTM teams is critical in today’s complex buyer landscape
  • How to use account-based tools to drive business value and success
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Agenda (in ET)

1:00 – 1:05 PM

1:05 – 1:10 PM

1:10 – 1:45 PM

1:45 – 2:00 PM   

1:00 – 1:05 PM

Welcome & Interactive Chat Session

1:05 – 1:10 PM

Interactive Poll

1:10 – 1:45 PM

Moderated Panel & Q/A

1:45 – 2:00 PM

Peer-to-Peer Discussions

Welcome & Interactive Chat Session

Interactive Poll

Moderated Panel & Q/A

Peer-to-Peer Discussions

Who's Attending

  • A select group of marketing, sales, and revenue leaders in the B2B space

Objectives

  • Understand how to build a solid ABM foundation across your teams 
  • Connect with peers facing the same real life problems as you
  • Ask our panel of experts your most pressing questions

The first 25 to register will receive a complimentary bottle of red wine!

Reserve Your Spot Here

Sponsor

RollWorks offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. Learn more at rollworks.com

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.

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