Digital Acceleration

Thursday, October 15th
@ 12:00 – 1:30 PM EST
East Coast

Thursday, October 15th
@ 12:00 – 1:30 PM EST
East Coast

About the Program

Brand Talks Connected: Digital Acceleration is an invitation-only, video-based virtual event limited to Creative, Design and Brand marketers from brands in the East, who will convene with three goals in mind: 

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive breakout room video discussions
  • Build meaningful new connections with a diverse group of thinkers
07.14.20 Braze Enterprise

About the Content

The challenges brought on by the COVID-19 pandemic have accelerated digital approaches to consumer adoption. With more businesses launching apps, online services, and other digital properties in order to adapt, many brands are wondering how they can stand out in the digital noise. As more customer relationships play out through digital channels, innovations in typeface design and technology enable marketing, brand, and design leaders to meet customers where they are. This makes it critical for retailers to have the right fonts in place and optimized for secure, quick-loading, on-screen legibility. Doing so will provide a structure to the customer experience that delivers key messages and maintains a unified visual identity throughout every touchpoint. 

Establishing a consistent brand identity will increase consumer adoption because it encourages trust and reliability. The right font choice will convey your brand purpose and signal your brand identity for global audiences. We are here to talk about how best to prepare for the digital-first future by properly communicating the voice of your brand.

Discussion Topics

  • Visual Identity: Exploring a brand’s personality, visual expression, and how to strategically develop consistency from idea to conception
  • How to decide when you need a rebrand or a brand refresh, and what’s the difference?
  • What details to focus on in order to build trust and unity throughout your brand to show that you are invested in your customer experience

Moderator

Alice Palmer
VP of Marketing
Monotype
Alice Palmer
VP of Marketing
Monotype

Panelists

Geraldine Hessler
Vice President
Creative Director
Fullbeauty Brands
Geraldine Hessler
Vice President
Creative Director
Fullbeauty Brands
Charles Nix
Creative Type Director
Monotype
Charles Nix
Creative Type Director
Monotype

Event Details

Date

Thursday, October 15th

Time

12:00 pm – 1:30 pm EST

Attendee Profile

Creative, Design and Brand marketers from brands in the East 

Agenda

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions

12:00PM

Attendees Enter Virtual Event

& Welcome Remarks

12:05PM

Video Networking in Breakout Rooms

12:15PM

Panel Discussion

12:55PM

Audience Q&A

1:10PM

Breakout Networking Sessions

Reserve Your Spot Here

Sponsor

MT_Monotype_Logo_Black_CMYK
Monotype empowers creative minds to build and express authentic brands through design, technology and expertise. Further information is available at www.monotype.com. Follow Monotype on Twitter, Instagram, and LinkedIn.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.