Engaging Healthcare Consumers:

Transforming Internal Processes to Optimize Content Delivery

Engaging Healthcare Consumers:

Transforming Internal Processes to Optimize Content Delivery

Thursday, October 14th
@ 12:00 – 1:30 PM CT

Thursday, October 14th
@ 12:00 – 1:30 PM CT

Actionable ways to deliver engaging, personalized, and compliant content to customers at scale.

Moderator

Chris O'Neal

Workfront

Senior Product Marketing Manager


LinkedIn

Panelists

Ann Bishop

Teladoc Health

VP, Product Design


LinkedIn

Amy Comeau

Emory Healthcare

Vice President of Marketing


LinkedIn

Daniel Roth

CooperVision

Sr. Director of Marketing and Global Marketing


LinkedIn

About the Program

Don’t miss the chance to attend our invite-only virtual event! Participants will enjoy:

  • Networking with fellow marketing, communications, and creative leaders in the healthcare space
  • Live Q&A with our moderated panel on optimizing healthcare content delivery
  • A meal code to enjoy lunch on us

Agenda

12:00 PM     

12:05 PM   

12:15 PM

12:55 PM     

1:10 PM    

12:00 PM   

Attendees Enter Virtual Event & Welcome Remarks

12:05 PM   

Video Networking in Breakout Rooms

12:15 PM   

Panel Discussion

12:55 PM

Audience Q&A

1:10 PM

Breakout Networking Sessions

Attendees Enter Virtual Event & Welcome Remarks

Video Networking in Breakout Rooms

Panel Discussion

Audience Q&A

Breakout Networking Sessions

Event Details

Date

Thursday, October 14th, 2021

Time

12:00 PM – 1:30 PM CT

Attendee Profile

Select group of marketing, communications, and creative leaders in the healthcare space

About the Content

Digital means of engagement, alternative access points, and price transparency are more important to healthcare consumers than ever before. However, unless healthcare organizations can transform their workplace with sustainable internal processes and efficient technologies, they risk a decrease in patient loyalty.

Leveraging personalization at scale and increasing content velocity first requires healthcare organizations to change how they work internally. Going forward, successful organizations will prioritize digital channels that enable effective responses to patient and customer needs while maintaining compliance with data usage and regulatory policies. This allows health and life sciences leaders to deliver the fast, customized experience consumers are seeing in other industries as well.

We can’t wait to discuss actionable ways to deliver engaging, personalized, and compliant content to customers at scale.

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Discussion Topics

  • Establishing marketing processes that enable price transparency and informed buying decisions digitally
  • Maintaining compliance across channels without compromising on personalized services
  • Automating review and approval processes to accelerate content delivery
  • Identifying strategies to acquire and serve customers for life
  • Catering to patient safety concerns by providing alternative access points for information
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Reserve Your Spot Here

Sponsor

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  • Work the way they want to work in the tools they want to use through a seamless integration between Workfront and other Adobe applications
  • Eliminate routine and repetitive project management tasks like facilitating review and approval workflows through automation
  • Stay on brand consistently with better visibility and auditing of the review and approval process With these processes in place, creatives have the time to do what they do best—create.

To learn more, visit workfront.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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