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About

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Details

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RSVP

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Sponsor

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Future of Branding: Simplicity Pays

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The Future of Branding Roundtable Lunch convenes marketing and innovation leaders across industries in an exclusive, off-the-record setting to discuss how the biggest challenges and emerging trends of today will impact brands tomorrow. The highly interactive format allows every participant to share knowledge and experiences while learning from and networking with fellow executive peers.

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This fall’s program will focus on how organizations can use simplicity to articulate their purpose, deliver a clear value proposition and create simple employee experiences to build a more valuable brand. Siegel+Gale will also share findings from their 2018 World’s Simplest Brands study, (previously the Global Brand Simplicity Index).
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Over the past two years, we’ve held similar events in New York, Chicago, Boston, Atlanta, Dallas, Los Angeles, Portland, San Francisco, Seattle and Silicon Valley. Click here to view a list of the industry leaders who have led the discussion in previous meetings this series.
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The Future of Branding Roundtable Lunch is hosted and moderated by global brand strategy, design and experience firm Siegel+Gale and organized by Business Development Institute.

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EVENT PARTICIPANTS
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MODERATOR

Margaret Molloy
CMO
Siegel+Gale

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THOUGHT STARTER

Paul Alexander
Chief Marketing and Communications Officer
Eastern Bank

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THOUGHT STARTER

Dan Cosgrove
Head of Procurement Marketing and Retail & Director of Sales
Duracell

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THOUGHT STARTER

Jessica Fein
Vice President Brand, Content, & Creative
Bright Horizons Family Solutions

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THOUGHT STARTER

Sean Gallimore
Corporate Vice President, Chief Marketing Officer
PAREXEL International

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THOUGHT STARTER

Frederik Klaarenbeek
Vice President, Product Management & Marketing
Novanta

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com.

While there is no cost to attend this event we do require that registrants attend, for the benefit of all involved.

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Date:
Wednesday, October 10th, 2018
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Attendee Profile:
30 senior marketers from leading brands

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Time:
12:00 pm – 2:00 pm[push h=5]
Location:
Mistral
223 Columbus Ave, Boston, MA 0211

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Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Diversified Agency Services, a division of Omnicom Group Inc., we have strong partners all around the world.

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Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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