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Marketing in the Programmatic Age Roundtable Lunch

October 8, 2015 @ 12:00 pm - 2:00 pm

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Programmatic Logo (Large) [imagemap id=”23867″][push h=25]Marketing in the Programmatic Age: The Cross-Device Consumer[push h=20]
Earlier this year in March, eMarketer forecasted that mobile will surpass desktop in digital ad spending during 2015. So what does this mean? Cross-device marketing is no longer a nice-to-have, but how accurate is today’s cross-device technology? Multi-touch attribution needs to be understood in real-time but how? How messages sequenced and balanced across screens? Today’s marketer knows their omnichannel strategy must be top of mind lest they risk falling off consumers’ radars. Join your peers to discuss and better understand how to tackle these issues.

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[push h=15] Join us for the Marketing in the Programmatic Age: The Cross-Device Consumer Roundtable, an exclusive, invitation-only lunch series for senior executives from brands and agencies.

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Omnichannel

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[push h=10]DataXu distilled countless hours of discussions into a new report with the invaluable learnings and best practices from those in the programmatic trenches.  Click here to learn what the attendees from Marketing in the Programmatic Age: Trends to Watch had to say in the Words of Marketers Report.

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In 2014, more than 550 of your peers participated in 12 events across the nation. Here’s what they had to say: [push h=10]

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“These sessions were wonderful. They are really well balanced with perspectives from advertisers, agencies, and publishers.”

- VP of Programmatic,
Live Events & Concert Advertiser

“I thought the series was great. Really stimulating, excellent conversations. Outstanding questions and really good interaction.”

- Advertising Manager
Major Airline Brand

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Attendees will benefit from rich, focused content as well as the rare networking opportunity created between the roundtable members.[push h=15]The roundtable will be very interactive by design and is limited to 40 participants.[push h=15]While there is no cost to participate, we require roundtable members to show up if registered and actively contribute to the conversation.

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RSVP
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at
steven.etzler@bdionline.com.

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ATTENDEE PROFILE
40 senior marketers from leading brands and selected agencies.

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MODERATOR

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Atwood, BrianBrian Atwood
SVP – Head of North American Sales
DataXu

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PANELISTS

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Darling, DanielDaniel Darling
Co-Founder/VP Media, Strategy & Analytics
ProgrammAddict

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DeGuzman, KellyKelly DeGuzman
Digital Marketing Manager
Petco

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Haynes,GeorgeGeorge Haynes
Head of Digital Media Marketing
Caesars Entertainment Corporation

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Johns, GregGreg Johns
SVP, Senior Director Digital Strategy
Initiative

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Kilun, MichaelMikey Kilun
Director, Social Media at House of Blues
Live Nation

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SPONSOR[push h=”6″]

DataXu’s Programmatic Marketing software enables marketers to better understand and engage customers across all available media formats, devices, channels, and buying modes. Powered by our patented Active Analytics® technology, DataXu’s #1 rated platform leverages big data science and analytics to drive better ROI. With fifteen offices in eleven countries, DataXu’s petabyte scale marketing cloud is powering the digital transformation of the world’s most valuable brands.

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ORGANIZER[push h=”6″]

BDI-TransparentBusiness Development Institute (BDI), founded in New York City in 2001, is a B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Visit us at www.bdionline.com to check out our events, follow us on Twitter at @BDIonline, and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag on Storify.

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Details

Date:
October 8, 2015
Time:
12:00 pm - 2:00 pm
Event Category:
Event Tags:
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Organizer

Business Development Institute
Phone:
(212) 765-8045

Venue

Sofitel Los Angeles at Beverly Hills
8555 Beverly Boulevard
Los Angeles, CA 90048 United States
+ Google Map
Phone:
(310) 278-5444
Website:
http://www.sofitel-los-angeles.com/en