ABM in the Field

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[column_1 width=”1/1″ last=”true” title=”” title_type=”” animation=”none” implicit=”true”]

[/column_1]

[column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”true” extended_padding=”true” background_color=”#FF5C26″ background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”false” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”10″]

[/blank]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

ABOUT

[/column_2]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

DETAILS

[/column_2]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

RSVP

[/column_2]

[column_2 width=”1/4″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

SPONSOR

[/column_2]

[/column_1]

[blank h=”30″]

[/blank]

[column_1 width=”1/2″ title=”” title_type=”single” animation=”none” implicit=”true”]

ABOUT THE EVENT
Account-Based Marketing in the Field is a two-hour roundtable lunch event featuring an expert panel that will bring together a select group of 20 B2B tech marketers from the Silicon Valley and Bay Areas. Roundtable members will benefit from a highly interactive format that allows each attendee to exchange knowledge, perspectives, and experiences on best practices over lunch.
[push h=15]

Please click to view a 40 second video that demonstrates the attendee experience:

[/column_1]

[column_1 width=”1/2″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

ABOUT THE CONTENT
It’s no secret that many companies see the value in Account Based Marketing (ABM) and are implementing strategies to maximize its potential. While applying ABM to a field marketing strategy may seem like a no-brainer, many companies struggle with how to properly execute it.
[push h=15]
We will cover the following discussion topics:

• How does your organization approach ABM?
• Which technologies in your MarTech stack best help in executing an ABM strategy?
• What are the Seven Ingredients for Highly Effective Field Events?
• Why is there a shift in budget from traditional tradeshows and conferences to owned ABM events?
• What are the best practices for aligning with the sales organization for ABM field programs?
• What are the KPIs used in your organization to measure the success of your ABM programs?

[/column_1]

[column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

[push h=30]

[/column_2]

[/column_1]

[/column]

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”true” extended_padding=”true” background_color=”#fffde7″ background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”false” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”15″]

[/blank]

[column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/5″]

[column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

MODERATOR
[push h=10]

[/column_2]

[column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

Steve Etzler
CEO
Business Development Institute

[push h=10]

[/column_2]

[/column_1]

[column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”false” extended_padding=”true” background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”false” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#ffffff” class=”” id=”” title=”” title_type=”single” animation=”none” width=”4/5″ last=”true”]

[column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

PANELISTS
[push h=10]

[/column_2]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

Alison Murdock
CMO
SocialChorus

[push h=10]

[/column_2]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

Caroline Japic
CMO
Pramata

[push h=10]

[/column_2]

[column_2 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

Jennifer Toton
VP, Marketing
AdRoll

[push h=10]

[/column_2]

[column_2 width=”1/4″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

Jennifer Pockell Dimas
CMO
Egnyte

[push h=10]

[/column_2]

[/column_1]

[blank h=”10″]

[/blank]

[/column]

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”true” extended_padding=”true” background_color=”#FF5C26″ background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”false” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”30″]

[/blank]

[column_1 width=”2/5″ title=”” title_type=”single” animation=”none” implicit=”true”]

If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

[/column_1]

[column_1 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

DATE:
Thursday, October 4th, 2018
[push h=15]
LOCATION:
Gamble Garden
1431 Waverley St, Palo Alto, CA 94301

[/column_1]

[column_1 width=”1/3″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

TIME:
12:00 PM – 2:00 PM
[push h=15]
ATTENDEE PROFILE:
20 marketing leaders from tech companies in the Silicon Valley and Bay Areas

[/column_1]

[blank h=”5″]

[/blank]

[/column]

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” hide_bg_lowres=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[blank h=”50″]

[/blank]

[column_1 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

SPONSOR/ORGANIZER
[push h=5] Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

[/column_1]

[/column]