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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE EVENT
Account-Based Marketing in the Field is a two-hour roundtable lunch event featuring an expert panel that will bring together a select group of 20 B2B tech marketers from the Silicon Valley and Bay Areas. Roundtable members will benefit from a highly interactive format that allows each attendee to exchange knowledge, perspectives, and experiences on best practices over lunch.
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Please click to view a 40 second video that demonstrates the attendee experience:

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ABOUT THE CONTENT
It’s no secret that many companies see the value in Account Based Marketing (ABM) and are implementing strategies to maximize its potential. While applying ABM to a field marketing strategy may seem like a no-brainer, many companies struggle with how to properly execute it.
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We will cover the following discussion topics:

• How does your organization approach ABM?
• Which technologies in your MarTech stack best help in executing an ABM strategy?
• What are the Seven Ingredients for Highly Effective Field Events?
• Why is there a shift in budget from traditional tradeshows and conferences to owned ABM events?
• What are the best practices for aligning with the sales organization for ABM field programs?
• What are the KPIs used in your organization to measure the success of your ABM programs?

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MODERATOR
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Steve Etzler
CEO
Business Development Institute

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PANELISTS
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Alison Murdock
CMO
SocialChorus

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Caroline Japic
CMO
Pramata

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Jennifer Toton
VP, Marketing
AdRoll

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Jennifer Pockell Dimas
CMO
Egnyte

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

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DATE:
Thursday, October 4th, 2018
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LOCATION:
Gamble Garden
1431 Waverley St, Palo Alto, CA 94301

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TIME:
12:00 PM – 2:00 PM
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ATTENDEE PROFILE:
20 marketing leaders from tech companies in the Silicon Valley and Bay Areas

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SPONSOR/ORGANIZER
[push h=5] Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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