Social Strategy Reboot

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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MODERATOR
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Dawn Lacallade
Chief of Social Strategy; VP Account Services
LIVEWORLD

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PANELISTS
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Nejla Abbed
Marketing Director
ENDO PHARMACEUTICALS

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Bob Allen
Lead, Digital Operations, Global Public Affairs
BRISTOL-MYERS SQUIBB

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Grace Ann Arnold
Senior Director, TGO Communications
TEVA

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Ryan Maguire
Manager, Social Media Relations
NOVO NORDISK

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Joshua Simon
Associate Director, Social
ASTRAZENECA

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ABOUT THIS PROGRAM
The format will feature an industry panel of senior leaders for an interactive discussion followed by small roundtable discussions to maximize peer to peer learning and networking. Our invitation-only group of Digital Marketing, Brand, and Communication leaders will convene with three simple goals in mind:

• To learn from each other
• To network with each other
• To enjoy a fine lunch

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Please click to view a 40 second video that demonstrates the attendee experience:

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ABOUT THE CONTENT
Pharma companies continue to mature on social media becoming more sophisticated in strategy, tactics and capabilities. The key to advancing social media programs and performance improvement requires marketing professionals to continually learn from and implement proven industry innovations.
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Join LiveWorld and leading pharmaceutical brands this October for a power luncheon as we discuss inspirational social strategies and how to get them approved.
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We will Discuss:
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• Social media and messaging capabilities that work best for RX brands
• Creating social advocates inside pharmacovigilance teams
• Remarkable ways to scale content for social programs
• Enabling real-time response & conversation in branded communities
• How to improve and measure social media performance

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Whether you’re just getting a social media program off the ground or reevaluating your existing one, you’ll find food for thought – and keys to success – at LiveWorld’s Social Strategy Reboot lunch.

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FEATURED PHOTOS FROM THIS EVENT

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PAST ATTENDING COMPANIES

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at spl@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Wednesday, October 3, 2018
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TIME
12:00 pm – 2:00 pm
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LOCATION
Chef Fredy’s Table
78 Speedwell Ave, Morristown, NJ 07960

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ATTENDEE PROFILE
30 Digital Marketing, Brand, and Communication leaders from the pharmaceutical industry
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EVENT AGENDA:

12:00 PM – 12:30 PM	Registration and Networking Lunch
12:30 PM – 1:15 PM	Panel Discussion
1:15 PM – 2:00 PM	Moderated Roundtable Discussion Groups

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SPONSOR

At LiveWorld, we provide conversation management software, consulting, and online agent workforce services. These empower companies to manage conversations in messaging apps and social media to develop deeper relationships with customers. We specialize in handling the speed and scale requirements of brands to engage customers 1-on-1 in real time and deliver personalized interactions with a human touch. Our conversation-centric software is designed to track and manage dialogue, engage customers, and integrate chatbots and human agents with enterprise systems. Companies are able to quickly solve the scale, security, automation, and multi-social channel challenges associated with marketing and customer service programs. LiveWorld services include strategy, campaign management, content moderation, engagement, customer service, and social analytics. LiveWorld clients include the number one brands in consumer packaged goods, retail, pharmaceutical, and financial-travel services. LiveWorld is headquartered in San Jose, California, with an additional office in New York City. Learn more at www.liveworld.com and @LiveWorld.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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