Email Humanization

Email Humanization

Marketing with Personalization and Empathy

Tuesday, September 29th
12:00 – 1:30 PM CST

Tuesday, September 29th
12:00 – 1:30 PM CST

About the Program

Email Humanization: Marketing with Personalization and Empathy is an invitation-only, video-based virtual event limited to 30 marketing leaders from enterprises in the Midwest who will convene with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive break out room video discussions
  • Build meaningful new connections with a group of like-minded peers
07.14.20 Braze Enterprise

About the Content

Personalization has become universally and undeniably critical in marketing — an important element of any effective campaign. As it’s become common practice, personalization has come a long way — automation, AI, predictive analytics, triggers — the list of MarTech capabilities available to email marketers is constantly growing in size and complexity.

The next level of connection with customers and prospects is humanization. As Joseph Pine explains in his TED talk “What Consumers Want,” the customer’s desire for authenticity has become the basis for their decision-making — meaning that brand humanity, personality, consistency across touchpoints, and consumer trust are the ultimate drivers of conversions, purchases, reviews, and referrals.

In this conversation, we’ll explore how to combine data-driven personalization with empathy to build campaigns and follow-ups that move consumers along the customer journey with touches, content, and cadences tailored exactly to their preferences, needs, and experiences with your brand.

Discussion Topics

  • Referencing COVID effectively, and when to avoid the tired ‘new normal’ messaging
  • Adding ‘value’ vs. adding relevant value in each touch to a consumer
  • Personalizing authentically, and when fields and copy are perceived as gimmicky vs. thoughtful
  • Building brand humanity with storytelling, imagery, tone, ‘sender’ personalities, and opportunities for interaction, feedback, questions, reviews
  • Tracking engagement to create a conversation — referencing or accounting for past interactions and purchases in your messaging

Moderator

Shannon Taschereau
Senior Field Marketing Strategist
Adobe

Panelists

Karen Beachy
Senior Vice President
Growth & Strategy
Black Hills Energy
Bjorn Bjorklund
Director of Demand Generation
Taylor
Steven Handmaker
Chief Marketing Officer
Assurance

Event Details

Date

Tuesday, September 29th 

Time

12:00 pm – 1:30 pm CST

Attendee Profile

30 marketing leaders from the Midwest

Agenda

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM        Breakout Networking Sessions

12:00PM     

Attendees Enter Virtual Event & Welcome Remarks

12:05PM     

Video Networking in Breakout Rooms

12:15PM   

Panel Discussion

12:55PM     

Audience Q&A

1:10PM       

Breakout Networking Sessions

Reserve Your Spot Here

Sponsor

Adobe_Logo

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at www.adobe.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.