Planning in an Uncertain World

Building a Game Plan for 2022

Planning in an Uncertain World

Building a Game Plan for 2022

Friday, September 17th
@ 2:00 – 2:45 PM ET

Friday, September 17th
@ 2:00 – 2:45 PM ET

Join our fireside chat-style discussion on rethinking our approach to virtual events to ensure an attendee's experience remains fresh and valuable.

Guest Speaker

Joe Staples

Go-to-Market Advisor |
Board Member |
22 yrs Chief Marketing Officer/SVP Marketing


LinkedIn

Joe Staples is a senior B2B marketing executive (CMO/SVP Marketing for 22 years) who advises companies around go-to-market strategy and activities. His primary experience is in building a powerful, differentiated brand and fueling the growth of the revenue engine. Learn more about Joe’s background and advisory services at www.josephstaples.com

About the Program

Don’t miss the chance to attend our invite-only virtual event! Participants will enjoy:

  • Networking with fellow marketing, demand gen, and sales leaders
  • Live Q&A with B2B marketing expert Joe Staples on his vision for the future of virtual and in-person events
  • A meal code to enjoy lunch on us

Agenda

2:00pm

2:05pm

2:20pm

2:45pm 

2:00pm

Arrivals 

2:05pm

Welcoming Remarks + Begin Fireside Conversation + Polling 

2:20pm

Interactive Breakout Room 

2:45pm

End

Arrivals 

Welcoming Remarks, Begin Fireside Conversation, Polling 

Interactive Breakout Room 

End

Event Details

Date

Friday, September 17th, 2021

Time

2:00 PM – 2:45 PM ET

Attendee Profile

Select group of marketing, demand gen, and event leaders

About the Content

The Delta variant has thrown a wrench in many marketers’ plans for face-to-face events in fall 2021, leaving organizations struggling to determine when they’ll return to in-person events and how to keep their virtual event experience fresh.

When it comes to the return of face-to-face events, B2B marketing executive and brand building expert Joe Staples believes that a proactive mindset is key. On September 17th, we’re hosting a fireside chat with Joe to discuss the value of being the first to pivot, as well as how to drive attendance by creating targeted content and an unskippable experience.

We’ll set aside ample time for networking with fellow members of the B2B marketing community and sharing resources, links, vendors etc. We want to hear and learn from you about how your team has moved forward as things are constantly changing and what your vision is for 2022.

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Discussion Topics

  • Sharing what’s worked and what hasn’t to determine a way forward for virtual events
  • Leveraging digital content from virtual events to extend engagement
  • Building a strong event program for 2022 amidst uncertainty
  • Filling seats at in-person and virtual events

Reserve Your Spot Here

Sponsor and Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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