The way Pharmaceutical and Medical Device Companies work with healthcare professionals (HCPs) is rapidly changing. Technology has greatly improved how Pharma and Medical Devices Companies interact with Physicians and other HCPs. The industry is under increasing pressure to reduce cost and to increase speed and effectiveness in how they work with HCPs. The Future of HCP Collaboration Leadership Luncheon is an exclusive invitation-only gathering of senior medical affairs and digital communications leaders from major Pharmaceutical and Medical Device Companies. The objective of the forum is to share knowledge and provide a unique networking experience for its participants.

Attendee Profile: 25 Medical Affairs and Digital Communications leaders from major Pharmaceutical and Medical Device companies

Keynote Speaker:

Mark Bard, Chief Executive Officer, Digital Insights Group, Co-founder, Digital Health Coalition

The New HCP Digital Engagement Model This thought provoking and interactive talk will review key digital and technology trends in the market based on insights from ongoing studies with physicians (from Digital Insights Group). How will mobile change the landscape in the coming years? What is missing from the pharmaceutical connectivity equation? Where does the EMR fit into the future of decision support and media? Are physicians ready for connected health and wearables? Discuss these questions and more on September 16, 2014.

Bio: Mark Bard is a new media, marketing, and technology entrepreneur. In addition to personal ventures, he also invests in early stage technology and digital health startups taking an active advisory role with founders. With over 20 years of industry experience, Mark is an internationally recognized expert on topics including the Internet and the healthcare system, new media, health information technology trends, mobile, social, and pharmaceutical sales and marketing. Mark is currently the co-founder and CEO of Digital Insights Group. Prior to Digital Insights Group, Mark co-founded the Digital Health Coalition ? a 501c3 nonprofit industry think tank. Prior to that he co-founded Manhattan Research (acquired in 2008).

Roundtable Moderators:
Jeanette Cofer, VP of Client Success, Within3
Lorena Telofski, Manager Global Scientific and Professional Engagement, Johnson & Johnson Consumer Companies, Inc.
Melissa Thomas, Senior Associate Director, Stakeholder Relations – Cardiovascular, Boehringer Ingelheim Pharmaceuticals, Inc.
Michelle Vichnin, Director of Medical Affairs, Merck

SPONSOR[push h=”6″]Within3 is the leading provider of digital collaboration solutions for the healthcare and life sciences markets. By utilizing Within3’s innovative technology, clients can efficiently convene and engage with groups of healthcare professionals from around the world. Strong support for privacy, regulatory, and security standards underpin every implementation. By collaborating more effectively, lower costs and better health outcomes are achieved. [push h=”20″]

ORGANIZER[push h=”6″]Business Development Institute (BDI), founded in New York City in 2001, is a B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client?s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years? experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer?s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.