MarketingWorks Life Sciences

How to Connect Your Marketing Team,
Get More Done, and Prove Your Value

Tuesday, September 15th
@ 12:00 – 1:30 PM CST

Tuesday, September 15th
@ 12:00 – 1:30 PM CST

What is MarketingWorks Life Sciences?

MarketingWorks Life Sciences is an invitation-only, video-based virtual event limited to senior marketers in the Life Sciences industry who will convene with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive break out room video discussions
  • Build meaningful new connections with a group of diverse thinkers

About the Content

To maintain relevance with increasingly demanding HCPs and patients, Life Sciences marketers are facing increasing pressures to deliver improved experiences while bringing new content and services to the market faster and in more cost-effective ways. Marketing organizations are scrambling to build out new customer engagement channels, adopt new approaches to content creation, and create much larger volumes of content.  A strong need is emerging for seamless collaboration and new ways-of-working across a wide range of historically siloed stakeholders.  Finding ways to enable marketing teams to ‘work smarter’ across the delivery of omni-channel experiences and accelerate content velocity by connecting the ‘right’ stakeholders, processes, and technology platforms is critical in the fight for customer mindshare.  As marketing organizations work harder to make sure content creation and campaign execution efforts run smoothly, teams stay aligned, and all team members have what they need, evaluating the way that work gets done is a critical success factor that is too often ignored. Forward-thinking leaders are taking a radically different approach to work to meet the endless challenges that are reshaping the workplace.

Discussion Topics

  • Innovating and delivering exceptional customer experiences amidst increasing pressures to ‘do more with less’
  • Driving closer alignment and improved collaboration between Brand Marketing, Creative Agencies, Marketing Operations / Digital COEs, Commercial IT, and MLR teams
  • Deploying new content strategies and managing dramatic increases in content creation volumes
  • Accelerating content velocity without risking quality or MLR compliance
  • Digitizing and transforming your teams into a modern marketing engine
  • Freeing up time for your team to be truly creative
  • Demonstrating the value of marketing with real data

Moderator

Jonas Sjoquist
Global Alliance Director,
Business Development
Workfront

Panelists

Jon Brooks
Managing Director,
Life Sciences
Accenture
Jeff Gorski
Director, Strategy
Veeva
Bernie Klemmer
Director Marketing Operations
Novo Nordisk Inc.

Event Details

Date

Tuesday, September 15th

Time

12:00 pm – 1:30 pm CST

Attendee Profile

Senior marketers in the Life Sciences industry

Agenda

12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions

12:00PM

Attendees Enter Virtual Event

& Welcome Remarks

12:05PM

Video Networking in Breakout Rooms

12:15PM

Panel Discussion

12:55PM

Audience Q&A

1:10PM

Breakout Networking Sessions

Reserve Your Spot Here

Sponsor

Logo_Workfront_Color-1

Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit workfront.com.

Organizer

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Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.