MarketingWorks Life Sciences is an invitation-only, video-based virtual event limited to senior marketers in the Life Sciences industry who will convene with three goals in mind:
To maintain relevance with increasingly demanding HCPs and patients, Life Sciences marketers are facing increasing pressures to deliver improved experiences while bringing new content and services to the market faster and in more cost-effective ways. Marketing organizations are scrambling to build out new customer engagement channels, adopt new approaches to content creation, and create much larger volumes of content. A strong need is emerging for seamless collaboration and new ways-of-working across a wide range of historically siloed stakeholders. Finding ways to enable marketing teams to ‘work smarter’ across the delivery of omni-channel experiences and accelerate content velocity by connecting the ‘right’ stakeholders, processes, and technology platforms is critical in the fight for customer mindshare. As marketing organizations work harder to make sure content creation and campaign execution efforts run smoothly, teams stay aligned, and all team members have what they need, evaluating the way that work gets done is a critical success factor that is too often ignored. Forward-thinking leaders are taking a radically different approach to work to meet the endless challenges that are reshaping the workplace.
Tuesday, September 15th
12:00 pm – 1:30 pm CST
Senior marketers in the Life Sciences industry
12:00PM Attendees Enter Virtual Event & Welcome Remarks
12:05PM Video Networking in Breakout Rooms
12:15PM Panel Discussion
12:55PM Audience Q&A
1:10PM Breakout Networking Sessions
Attendees Enter Virtual Event
& Welcome Remarks
Video Networking in Breakout Rooms
Breakout Networking Sessions
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Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.