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Future-proof Marketing Strategies for Growth

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Future-proof Marketing Strategies for Growth

Tuesday, September 14th
@ 3:00 – 5:00 PM ET​
"The Standard" | East Village | New York City

Tuesday, September 14th
@ 3:00 – 5:00 PM ET​

"The Standard" | East Village | New York City

Discuss how to own your customer relationships over late afternoon bites with an Insta-worthy view of the NYC skyline.

Moderator

Amanda Elam

Bloomreach

SVP, Global Marketing


LinkedIn

Panelists

Kristin Fassler

Penguin Random House

SVP, Director of Integrated Marketing Strategy


LinkedIn

Elaine Caffrey

Maesa

Director, Social Media & Digital Marketing


LinkedIn

Allyssa Kaiser

NEST New York

Senior Director of Performance Marketing


LinkedIn

About the Program:

Don’t miss the chance to attend our invite-only hybrid event! Participants will have the option to join us in person at The Standard, East Village or virtually via an interactive Zoom event. Regardless of how you join, you’ll enjoy:
  • Networking with fellow digital marketing and ecommerce leaders
  • Live Q&A with our moderated panel on the cookieless future
  • Late afternoon bites or a meal code to enjoy lunch on us

About the Content

As the digital world goes cookieless, marketers should embrace the shift as an opportunity to own their relationships with their customers.

Marketers no longer need to rely on third-party providers and can instead focus on deepening their relationship with those who interact with their brand the most. By leveraging data and analytics to further understand their customers’ journeys and buying cycles, digital marketers can scale this insight to all customers, optimize their campaigns, and accelerate their growth.

At our September 14th event, we’ll discuss taking a proactive approach to cookieless marketing to develop more meaningful, long-term relationships with your customers.

Event Site
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Discussion Topics

  • How customers and companies can effectively co-own customer data
  • Gaining customer trust by proactively pivoting to zero- and first-party data
  • Why traditional attribution strategies are too channel-focused, and how to get a better picture of the customer journey
  • Distinguishing the selection effect from the advertising effect to drive informed marketing decisions
  • Adhering to privacy and compliance concerns
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Reserve Your Spot Here

Sponsor

Bloomreach Logo
“Bloomreach is the leader in Commerce Experience™ Our Bloomreach Experience Platform (brX) competes in three core categories: Engagement (CDP and marketing automation), Content (headless content and experience management), and Discovery (e-commerce search, merchandising, recommendations, and SEO). We connect both customer data and product data to personalize all customer touch-points, leveraging our patented AI to recommend, predict, and segment. This empowers the marketer to create individual experiences, increase revenue, strengthen customer loyalty, and improve efficiency. With a global footprint, Bloomreach powers over 25% of all e-commerce experiences across the US and UK, and supports 300+ global enterprises including Neiman Marcus, CapitalOne, Staples, NHS Digital, Bosch, Puma, and Marks & Spencer. Our global network of certified partners includes Accenture Interactive, WPP, and market-leading commerce platforms. Learn more at bloomreach.com.

Organizer

BDILogoFinal

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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