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Marketing in the Programmatic Age

September 14, 2016 @ 4:00 pm - 6:00 pm

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More than 800 of your peers have participated in 30 Marketing in the Programmatic Age events across the nation. Here’s what some of them had to say: [push h=10]

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“These sessions were wonderful. They are really well balanced with perspectives from advertisers, agencies, and publishers.”

- VP of Programmatic,
Live Events & Concert Advertiser

“I thought the series was great. Really stimulating, excellent conversations. Outstanding questions and really good interaction.”

- Advertising Manager
Major Airline Brand

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ABOUT

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PARTICIPANTS

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RSVP

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SPONSOR

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Join us for a DataXu town hall event, Marketing in the Programmatic Age: The Future of TV is Digital. It will be held at The Palace Hotel in San Francisco on Wednesday, September 14 from 4:00 PM – 6:00 PM.[push h=10]

Without a doubt, TV enables marketers to deliver a rich story to a broad swath of consumers. But until recently, headlines have been filled with claims that television is dead or on the fast-track to a depressing demise. The rapid rise of Programmatic TV connects the benefits of sight, sound and motion with big data to combine the best of the TV and digital advertising worlds. But are marketers ready to ride the wave of data-driven TV in all of its formats? Will publishers also jump on board?[push h=10]

Join Tore Tellefsen, Vice President of TV Solutions at DataXu, special guest Thought Starters, and your fellow marketers for a town hall style discussion about the future of television in a programmatic age and the vast opportunities and latent challenges PTV has in store for marketers in 2016.

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FEATURED THOUGHT STARTERS
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Cody Gossett

Cody Gossett
Regional Vice President
Samba TV

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Tore Tellefsen

Tore Tellefsen
Vice President, TV Solutions
DataXu

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rsvpRSVP:
If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to attend this event we do require that registrants attend, for the benefit of all involved.

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DATE:
Wednesday,
September 14, 2016

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TIME:
4:00 PM – 6:00 PM.

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LOCATION:
Palace Hotel
2 New Montgomery St, San Francisco, CA 94105

ATTENDEE PROFILE:
40 senior marketers from leading brands and selected agencies.

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SPONSOR
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BDI-TransparentDataXu is a petabyte scale marketing cloud that enables marketers to better understand and engage their customers. Powered by Active Analytics™, our patented approach to Programmatic Marketing, the DataXu Marketing Cloud is a suite of applications that transform big data into better customer experience – at the speed of life. Our software helps marketers focus their marketing investments and achieve optimal results across all available media formats, devices, channels, and buying modes. With thirteen offices in nine countries, DataXu is powering the digital transformation of the world’s most valuable brands.
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ORGANIZER
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BDI-TransparentBusiness Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership-driven customer acquisition events that attract our clients’ buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our event calendar and follow us on Twitter at @BDIonline.

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Details

Date:
September 14, 2016
Time:
4:00 pm - 6:00 pm
Event Category:
Event Tags:
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Organizer

Business Development Institute
Phone:
(212) 765-8045

Venue

Palace Hotel
2 New Montgomery Street
San Francisco, CA 94105 United States
+ Google Map
Phone:
(415) 512-1111
Website:
http://www.sfpalace.com/