The Future of HCP Engagement

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE PROGRAM
The Future of HCP Engagement is an exclusive two-hour event featuring an expert panel and an open room discussion in a private room at a 4 star restaurant. Our invitation-only group of 25 customer, digital strategy and sales leaders from major life sciences organizations will convene with three simple goals in mind:

• To learn actionable insights and strategies[push h=5]
• To walk away with valuable new connections from our unique networking opportunity[push h=5]
• To enjoy a fine lunch

ATTENDEE EXPERIENCE VIDEO
Please click the video below to view 40-second clip that demonstrates the attendee experience:

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ABOUT THE CONTENT
The communication cycle between healthcare professionals (HCPs) and life sciences organizations is evolving, driven by a demand for a more connected experience. Leading life sciences organizations are embracing embedded artificial intelligence (AI) to become more dynamic and responsive to customer behavior and market changes. AI-powered intelligent decision support systems allow commercial teams to better align their execution to elevate the HCP experience, anticipating their needs to serve more relevant and tailored information.
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DISCUSSION TOPICS
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• Understanding the opportunity for sales and marketing teams make better decisions, improve collaboration, and lead the evolution of the commercial model with AI embedded in their daily workflows[push h=10]
• Why the most successful uses of AI is when machine-learning automation is combined with human oversight. [push h=10]
• How brand managers can use an AI-assisted approach to engage with healthcare customers in a more effective way.[push h=10]
• Understanding how Machine learning evaluates millions of possible sequences of messages, cadences, and channels. Then, it dynamically generates the best sequence, right down to the individual customer level ,to achieve a desired outcome, like an email click or higher engagement.[push h=10]
• How are leading life sciences organizations achieving a higher HCP engagement resulting in an increased sales lift?
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MODERATOR
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Brandon Purcell
Principal Analyst
Forrester

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PANELISTS
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Erick Arostegui
Global Marketing Director
Pfizer

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Anthony Wallace
Head of Sales
Sandoz

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Joel Vandermeulen
Senior Director – N&I Commercial Strategy and Operations
EMD Serono

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FEATURED PHOTOS FROM THIS EVENT

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at stephanie.p.lima@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Thursday, September 12, 2019

TIME
12:00 PM – 2:00 PM EST

LOCATION
Jockey Hollow Bar & Kitchen
110 South St, Morristown, NJ 07960

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ATTENDEE PROFILE
25 customer, digital strategy and sales leaders from major life sciences organizations

[button id=”” style=”border” class=”” align=”left” link=”mailto:stephanie.p.lima@bdionline.com?subject=RSVP for the 09/12 HCP with AI Lunch Event in Morristown” linkTarget=”_self” bgColor=”accent1″ hover_color=”accent1″ font=”20″ icon=”” icon_placement=”left” icon_color=””]RSVP NOW[/button]

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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:40 PM	Welcome Remarks and Lunch Begins
12:40 PM – 1:45 PM	Panel Discussion and Q&A with Attendees
1:45 PM – 2:00 PM	Interactive Roundtable Discussion
2:00 PM – 4:00 PM	Optional Interactive Workshop with Forrester Analyst

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SPONSOR[push h=5]

Aktana is a pioneer in AI-enabled decision support for the global life sciences industry. Its proprietary platform harnesses machine learning algorithms to enable marketing and sales teams to seamlessly coordinate and optimize multichannel engagement with healthcare professionals. Committed to customer success and innovation, Aktana supports more than 100 brands worldwide to capitalize on data investments, drive productivity, and continually enhance campaign performance. Half of the top 20 global pharmaceutical companies are Aktana customers. Headquartered in San Francisco, Aktana also has offices in Philadelphia, London, Barcelona, Tokyo, Osaka, Shanghai and Chengdu.

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ORGANIZER
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Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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