ABM in the Field Webinar: The Workfront Case Study

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VIEW THE WEBINAR

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DOWNLOAD THE PRESENTATION

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Join BDI’s VP of Accounts, Stephanie Pereira Lima, for a live interview with industry field marketing leader and Senior Marketing Manager at Workfront, Marc Hansen. During this 30-minute discussion they will discuss field marketing lessons learned from a successful event series which, in its first two events alone, generated over a quarter million dollars in revenue for Workfront.

Workfront is a cloud-based project management solution that enables enterprise teams to complete work and collaborate in real-time.

BDI is an award-wining strategic event marketing agency that produces prospect roadshows for the purpose of new customer acquisition and thought leadership branding. In 2016, BDI produced 76 events throughout the North America for its clients who target senior decision makers from enterprises.

By 2017’s end, BDI and Workfront will have collaborated on a series of eight events attracting senior creative and marketing executives from major enterprises and agencies throughout the nation.

We will address the following questions thought out the webinar:

• Why is a roadshow the right event strategy for ABM in the field for Workfront?
• How do these roadshows accelerate Workfront’s new business and branding goals?
• What was the strategic process used to select locations for the events hosted across North America?
• What tactics were employed to attract qualified executive decision makers from Workfront’s target accounts on a regional basis?
• What strategies were used to ensure that the event was successful from the venue, format, and agenda perspectives?
• How is success measured after producing a roadshow and what is the ROI or ROE (return on events) on a prospect roadshow?

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EVENT PARTICIPANTS
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Stephanie Pereira Lima
Vice President of Accounts
Business Development Institute

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Marc Hansen
Senior Marketing Manager
Workfront

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ORGANIZER

Business Development Institute (BDI), founded in New York City in 2001, is a strategic B2B event marketing agency that specializes in helping enterprise technology and services companies by producing custom, invitation-only, roadshow events that result in new revenue and thought leadership branding. Accelerate Events are BDI’s exclusive demand generation programs that fill our customer’s sales pipelines with qualified leads while curating unique thought leadership content.

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