B2B Tech Sales & Marketing Leadership Roundtable

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE PROGRAM
B2B Tech Sales & Marketing Leadership Roundtable—Bridging the Gap to Build Pipeline is an invitation-only two hour lunch that will take place in a private room at One Market, an award-winning restaurant in San Francisco.
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This event is limited to Sales & Marketing leaders from B2B technology companies to convene over three goals:
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• To learn actionable insights and strategies[push h=10]
• To walk away with valuable new connections from our unique networking opportunity[push h=10]
• To enjoy a fine lunch[push h=10]

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ABOUT THE CONTENT
B2B technology marketers are becoming an extension of sales more than ever. As marketers are increasingly being measured by their ability to grow pipeline, it’s imperative that budget and resources are allocated wisely to deliver ROI. Bridging the gap between sales and marketing is critical for success. Join us on Tuesday, September 10th to learn what your peers are doing to accomplish their goals, and hear from our expert panel on best practices.
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Our panel and interactive discussion will include the following topics:
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• Aligning & integrating marketing and sales to achieve growth
• Driving new business with Account-Based Marketing (ABM)
• Measuring success by identifying the right KPIs
• Marketing in the field – the impact of integrating face-to-face interactions with digital
• Overcoming additional challenges with partner marketing and sales

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ATTENDEE EXPERIENCE VIDEO
Please click to view a 40-second video that demonstrates the attendee experience:

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FEATURED PHOTOS FROM THIS EVENT

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FEATURED EVENT PARTICIPANTS
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MODERATOR

Steve Etzler
CEO
Business Development Institute

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PANELIST

Deborah Holstein
Chief Marketing Officer
BetterWorks

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PANELIST

Charles Landry
Chief Executive Officer
SpringML

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PANELIST

Tahnee Perry
VP Marketing
DEEM

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PANELIST

Catherine Qu
Senior Director, Marketing
Qventus, Inc

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at stephanie.p.lima@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Tuesday, September 10th, 2019
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TIME
12:00 PM – 2:00 PM
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LOCATION
One Market Restaurant
1 Market St, San Francisco, CA 94105

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ATTENDEE PROFILE
30 sales & marketing leaders from B2B technology companies

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EVENT AGENDA:

12:00 PM – 12:30 PM	Registration and Networking
12:30 PM – 1:15 PM	Industry Panel & Lunch
1:15 PM – 1:30 PM	Q&A Session
1:30 PM – 2:00 PM	Open Room Discussion

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SPONSOR & ORGANIZER

Business Development Institute (BDI) is an award-winning ABM event marketing agency specializing in producing data-driven prospect roadshows called Accelerate Events. We brand our clients as thought leaders in their industry while simultaneously generating qualified leads that result in new business. As a turnkey partner, BDI handles all of the heavy lifting from conception of the program content, to recruiting our client’s qualified buyers, to executing the event day of.

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