Loading Events

« All Events

  • This event has passed.

The Rise of User Generated Content Roundtable Lunch

August 18, 2015 @ 12:00 pm - 2:00 pm

[column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

[column_1 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

081815 Piqora2

[/column_1]

[column_1 width=”3/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

User Generated Content (UGC) is exploding. Leading brands are embracing UGC to increase sales, demonstrate authenticity, strengthen brand loyalty, and retain customers.

[/column_1]

[column_1 width=”1/4″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

[imagemap id=”23495″]

[/column_1]

[column_1 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

[push h=15]

The Rise of User Generated Content Roundtable Lunch is an intimate, invitation-only, informal group of senior marketers from major consumer brands who meet over an interactive lunch. The event objectives are to provide an opportunity for participants to learn from a panel of thought leaders as well as each other while providing a unique and valuable networking experience for all.[push h=15]

Our panelists will answer the following questions:

  • What spawned your initial interest in UGC?

  • Could you describe the value, be it ROI or other metrics, that that you’ve derived and hope to derive from the deployment of UGC?

  • What sorts of challenges have you encountered in the adoption of UGC? Rights and legal issues? Sourcing?

  • What are your upcoming plans to utilize UGC, either on your website or on other digital platforms?

  • Who is winning the use of UGC?

  • What are you some interesting ideas around using UGC for brands that you have–whether is be your own or some other brand?

  • What consumer insights may be gained from UGC?

  • How do you think brands’ use of UGC will evolve in the next 3 years?

  • [/column_1]

    [blank h=”30″]

    [/blank]

    [/column]

    [column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”false” extended_padding=”true” background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”#FFFFFF” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

    [column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”false” extended_padding=”true” background_color=”#e7e7e7″ background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/4″]

    [column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

    [push h=20]

    MODERATOR

    [/column_2]

    [blank h=”1″]

    [/blank]

    [column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

    Speaker

    Tom Logan
    Director of Customer Development
    Piqora

    [/column_2]

    [blank h=”30″]

    [/blank]

    [/column_1]

    [column_1 parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”false” extended_padding=”true” background_color=”#f8f8f8″ background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”3/4″ last=”true”]

    [column_2 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

    [push h=20]

    PANELISTS

    [/column_2]

    [column_2 width=”1/3″ title=”” title_type=”single” animation=”none” implicit=”true”]

    Speaker

    Dawn Ferguson
    Director, Social Media
    Century 21 Department Stores

    [/column_2]

    [column_2 width=”1/3″ title=”” title_type=”single” animation=”none” implicit=”true”]

    Speaker

    Gabriela Parada
    Digital Content Director
    Adore Me

    [/column_2]

    [column_2 width=”1/3″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

    Speaker

    Matthew Sherman
    Senior Director – Marketing
    Chobani

    [/column_2]

    [blank h=”30″]

    [/blank]

    [/column_1]

    [/column]

    [column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”false” extended_padding=”true” background_color=”#929292″ background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

    [blank h=”15″]

    [/blank]

    [column_1 width=”1/6″ title=”” title_type=”single” animation=”none” implicit=”true”]

    rsvp

    [/column_1]

    [column_1 width=”1/3″ title=”” title_type=”single” animation=”none” implicit=”true”]

    [push h=15]

    RSVP [push h=5]If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.

    [/column_1]

    [column_1 width=”1/4″ title=”” title_type=”single” animation=”none” implicit=”true”]

    [push h=15]DATE
    August 18, 2015

    [push h=10]TIME:
    12:00PM – 2:00 PM EDT

    [push h=10]LOCATION:
    Bo’s Kitchen & Bar Room
    6 W 24th Street
    New York, NY 10010

    [/column_1]

    [column_1 width=”1/4″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

    [push h=15]

    ATTENDEE PROFILE:[push h=5]30 senior marketers from major consumer brands

    [push h=50]

    [button id=”” style=”filled” class=”” align=”” link=”mailto:steven.etzler@bdionline.com?Subject=RSVP%20for the 8/18 UGC Roundtable Lunch” linkTarget=”_self” bgColor=”accent7″ hover_color=”accent4″ font=”25″ icon=”” icon_placement=”left” icon_color=””]RSVP NOW[/button]

    [/column_1]

    [blank h=”30″]

    [/blank]

    [/column]

    [column parallax_bg=”disabled” parallax_bg_inertia=”-0.2″ extended=”” extended_padding=”1″ background_color=”” background_image=”” background_repeat=”” background_position=”” background_size=”auto” background_attachment=”” background_video=”” vertical_padding_top=”0″ vertical_padding_bottom=”0″ more_link=”” more_text=”” left_border=”transparent” class=”” id=”” title=”” title_type=”single” animation=”none” width=”1/1″ last=”true”]

    [blank h=”30″]

    [/blank]

    [column_1 width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”]

    SPONSOR[push h=”6″]logo-with-wordmark-color

    Piqora is a global visual commerce & marketing solution helping brands & retailers drive engagement, sales & ROI from authentic user generated photos across multiple consumer touch points, marketing channels and geographies. We help brands discover & acquire the most on-brand, localized, authentic and relevant user generated content and build mobile first shoppable experiences to boost sales from millennial shoppers. Piqora is headquartered in the heart of silicon valley and is backed by investors of Tesla, Box, Instagram & Buddy Media. We have raised over $11 million in venture capital from DFJ, Baseline, Freestyle, Altos, Firebolt and Lazerow ventures.

    [push h=”40″]ORGANIZER[push h=”6″]BDI-Transparent

    Business Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 12+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Check out our past events and evaluate the social media buzz and live attendee feedback we receive through our #BDI1 Twitter hashtag at our events on Storify.

    [/column_1]

    [/column]

Organizer

Business Development Institute
Phone:
(212) 765-8045

Venue

Bo’s Kitchen & Bar Room
6 W 24th Street
New York, NY 10010 United States
+ Google Map
Phone:
(212) 234-2373
Website:
http://bosrestaurant.com/