The importance of social media for Pharma companies can’t be ignored: patients’ use of social media, digital and mobile is exploding and many are turning towards social media for healthcare related content. Pharma reps want to use social to build relationships with doctors and other healthcare providers; and other employees are using social for research, customer support and marketing. At the same time, the FDA has been slow to define guidance for the use of social media, and social media can expose companies to reputational, security and legal risks. Big Pharma is facing the significant challenge of integrating social media into their overall marketing and communications strategies, while managing the associated risks. [push h=15]
The Managing Social Media Risk for Pharma Roundtable Lunch is a private, invitation-only, informal group of communicators, marketers and compliance professionals from big Pharma who meet over an interactive lunch. The event objectives are to educate while providing a unique and valuable networking experience.[push h=15]
We will answer the following questions:
What are the best practices for social media compliance?
How is the industry interpreting the most recent FDA guidance?
How do you scale a social media program to support hundreds or thousands of employees on social media?
How do you manage the reputational risks associated with social media?
How do you provide, measure and monitor social media content effectively?
How do leading organizations create a structured workflow to support the use of social media?
How can you create an audit trail of social media activity?
[push h=15] RSVP: If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steve Etzler at firstname.lastname@example.org. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
Socialware provides the most comprehensive set of solutions for regulated firms and their employees to generate business, comply with regulations and manage risk on social media. The Socialware platform offers a comprehensive set of modules that provides specific solutions for different groups and needs within a firm, including risk management, sales, marketing, compliance and IT. Socialware’s wide range of solutions allow regulated firms and their customers to trust that the business they conduct on social is safe, compliant, relevant and effective. Socialware is a trusted technology partner to more than 150 of the leading firms in the U.S. Learn more about Socialware at www.socialware.com
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