Email Humanization: Marketing with Personalization and Empathy is an invitation-only, video-based virtual event limited to 30 marketing leaders from enterprises in California who will convene with three goals in mind:
Personalization has become universally and undeniably critical in marketing — an important element of any effective campaign. As it’s become common practice, personalization has come a long way — automation, AI, predictive analytics, triggers — the list of MarTech capabilities available to email marketers is constantly growing in size and complexity.
The next level of connection with customers and prospects is humanization. As Joseph Pine explains in his TED talk “What Consumers Want,” the customer’s desire for authenticity has become the basis for their decision-making — meaning that brand humanity, personality, consistency across touchpoints, and consumer trust are the ultimate drivers of conversions, purchases, reviews, and referrals.
In this conversation, we’ll explore how to combine data-driven personalization with empathy to build campaigns and follow-ups that move consumers along the customer journey with touches, content, and cadences tailored exactly to their preferences, needs, and experiences with your brand.
Thursday, July 30th
12:00 pm – 1:30 pm PST
30 marketing leaders from California
12:00PM Attendees Enter Virtual Event & Welcome Remarks
12:05PM Video Networking in Breakout Rooms
12:15PM Panel Discussion
12:55PM Audience Q&A
1:10PM Breakout Networking Sessions
Attendees Enter Virtual Event & Welcome Remarks
Video Networking in Breakout Rooms
Breakout Networking Sessions
Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at www.adobe.com.
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.