Personalized Digital Marketing at Scale
Building 1:1 Omnichannel Customer Journeys with Data and Automation
Tuesday, July 28th
1:00 – 2:30 PM CST
Tuesday, July 28th
1:00 – 2:30 PM CST
About the Program
Personalized Digital Marketing at Scale is an invitation-only, video-based virtual event limited to digital marketing, marketing technology, and programmatic creative and media leaders from nationwide brands who will convene with three goals in mind:
- Learn from insightful conversations led by our moderated panel
- Participate in interactive break out room video discussions
- Build meaningful new connections with a diverse group of thinkers
About the Content
Data-driven hyper-personalization, machine learning, predictive analytics, and identity graphs have opened a world of possibilities in precision marketing and personalized dynamic creative. Marketers have the insight and the ability to serve the right content to the right person on the right channel at the right moment.
Today’s consumer expects no less. They seek personalization and relevance at every touchpoint. To keep up, brands are investing in expanding ‘frankenstacks’ of martech in an attempt to enable the kind of personal outreach that yields the highest conversion and loyalty.
To scale personalized content or creative and achieve a seamless 1:1 customer journey across all channels, siloed data needs to be aggregated, and creative production technology needs to be put in place. From there, the use of data-driven dynamic creative technology (DCO) yields tens of thousands of 1:1 conversations across multiple channels. In this discussion, our panelists will examine the challenges and successes they’ve had pursuing personalization at scale.
Discussion Topics
The WHY in personalized digital marketing – a means to meet business and marketing goals, not a goal in itself
- Different tools and when to use them: programmatic or dynamic creative optimization platforms vs. creative management platforms
- Tracking touchpoints across channels and devices to keep storytelling and conversations sequential
- Throwing out A/B testing and using data-driven, people-based approach for each 1:1 experience
- The challenges that global brands are more likely to face in scaling personalization
Moderator
Jivox
Panelists
Panelists
iHeartMedia
LL Flooring (Lumber Liquidators)
Reynolds Consumer Products
Event Details
Date
Tuesday, July 28th
Time
1:00 pm – 2:30 pm CST
Attendee Profile
Digital marketing, marketing technology, and programmatic creative and media leaders from across the US
Agenda
1:00PM Attendees Enter Virtual Event & Welcome Remarks
1:05PM Video Networking in Breakout Rooms
1:15PM Panel Discussion
1:55PM Audience Q&A
2:10PM Breakout Networking Sessions
1:00PM
Attendees Enter Virtual Event & Welcome Remarks
1:05PM
Video Networking in Breakout Rooms
1:15PM
Panel Discussion
1:55PM
Audience Q&A
2:10PM
Breakout Networking Sessions
Sponsor
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
adobe.com