Personalized Digital Marketing at Scale is an invitation-only, video-based virtual event limited to digital marketing, marketing technology, and programmatic creative and media leaders from nationwide brands who will convene with three goals in mind:
Data-driven hyper-personalization, machine learning, predictive analytics, and identity graphs have opened a world of possibilities in precision marketing and personalized dynamic creative. Marketers have the insight and the ability to serve the right content to the right person on the right channel at the right moment.
Today’s consumer expects no less. They seek personalization and relevance at every touchpoint. To keep up, brands are investing in expanding ‘frankenstacks’ of martech in an attempt to enable the kind of personal outreach that yields the highest conversion and loyalty.
To scale personalized content or creative and achieve a seamless 1:1 customer journey across all channels, siloed data needs to be aggregated, and creative production technology needs to be put in place. From there, the use of data-driven dynamic creative technology (DCO) yields tens of thousands of 1:1 conversations across multiple channels. In this discussion, our panelists will examine the challenges and successes they’ve had pursuing personalization at scale.
The WHY in personalized digital marketing – a means to meet business and marketing goals, not a goal in itself
Tuesday, July 28th
1:00 pm – 2:30 pm CST
Digital marketing, marketing technology, and programmatic creative and media leaders from across the US
1:00PM Attendees Enter Virtual Event & Welcome Remarks
1:05PM Video Networking in Breakout Rooms
1:15PM Panel Discussion
1:55PM Audience Q&A
2:10PM Breakout Networking Sessions
Attendees Enter Virtual Event & Welcome Remarks
Video Networking in Breakout Rooms
Breakout Networking Sessions
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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