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Data’s Strategic Impact on B2B Sales and Marketing

July 28, 2016 @ 12:00 pm - 2:00 pm

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Data's Strategic Impact on B2B Sales and Marketing

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about

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details

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rsvp

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sponsor

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B2B companies have a game-changing opportunity to increase sales and improve marketing results through the strategic use of data. Leading organizations know how to leverage data to better understand their existing customers, find similar prospects, and identify white space in their markets. There is no shortage of information, but obtaining real customer insights remains a challenge for many financial services firms.

Data’s Strategic Impact on B2B Sales and MarketingA Roundtable Lunch for Financial Services is invitation-only and limited to thirty-five senior sales and marketing leaders from major financial institutions in the Greater New York City area. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge and experiences while networking over a two-hour lunch.

Key Topics/Questions:

  • With an explosion of information, why does access remain a challenge?
  • Who really “owns” the customer information?
  • Do you get reporting or real analysis?
  • How can data help you develop messaging for account acquisition and growth?
  • Can the strategic use of data create better marketing and sales alignment?
  • Are you using analytics to improve salesforce productivity?

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MODERATOR

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Steve Pogorzelski

Steve Pogorzelski
Chief Executive Officer
Avention

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PANELISTS

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Brett Crocitto

Brett Crocitto
Sales Effectiveness Director
Citi

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Ashish Jaiswal

Ashish Jaiswal
Managing Director – Strategic Sales & Business Intelligence
BNY Mellon

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Alexander Ngo

Alexander Ngo
Global Head of Digital Marketing, Investment Services
BNY Mellon

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Roberts, Michael

Michael Roberts
Chief Marketing and Digital Strategy Officer
Bank of America Merchant

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rsvpRSVP:
If you have received an invitation and would like to RSVP, or if you would like to be considered for participation, please email Stephanie Pereira Lima at stephanie.p.lima@bdionline.com.

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DATE:
Thursday, July 28, 2016

[push h=20]TIME:
12:00 PM – 2:00 PM

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LOCATION:
Aureole New York
135 W 42nd Street
New York, NY 10036

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ATTENDEE PROFILE:
35 Senior B2B Marketing and Sales professionals from major financial institutions in the Greater New York City Area

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SPONSOR[push h=”6″]


Avention OneSource Solutions logo RGBAvention, Inc., maker of OneSource® Solutions, delivers smarter insights to help businesses get a deeper understanding of company, contact, and market data. With a unique combination of strong data aggregation, analytics-based applications, and live content updates, Avention provides accurate, timely information to drive growth and improve productivity. The Avention OneSource Solutions deliver customers a comprehensive view of their data so they can make more informed business decisions, stay ahead of the competition, and close more deals. Headquartered in Concord, MA with offices across North America, Europe and APAC, Avention has nearly 4000 customers worldwide. Visit www.avention.com and follow us on Twitter @AventionInc.

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ORGANIZER[push h=”6″]

BDI-TransparentBusiness Development Institute (BDI), founded in New York City in 2001, is an award-winning B2B event agency that specializes in producing invitation-only, thought leadership driven, customer acquisition events that attract our client’s buyers while providing valuable content and networking opportunities for their prospects. What makes BDI different is our 14+ years’ experience generating demand for our sponsors while educating and connecting our attendees. Accelerate is our 10-step demand generation process that fills our customer’s sales pipelines with qualified leads while curating unique thought leadership content. Visit our calendar to check out our upcoming events and follow us on Twitter at @BDIonline.

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Details

Date:
July 28, 2016
Time:
12:00 pm - 2:00 pm
Event Category:
Event Tags:
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Organizer

Business Development Institute (BDI)
Phone:
(212) 765-8358

Venue

Aureole
135 W 42nd Street
New York, NY 10036 United States
+ Google Map
Phone:
(212) 319-1660
Website:
www.charliepalmer.com/aureole-new-york/