Scaling Human Interaction in our New World – Pandemic as a Change Agent is an invitation-only, video-based virtual event limited to 25 marketing, product, and tech leaders from enterprises across the East Coast, who will convene with three goals in mind:
Change is inevitable, but has been accelerated by the pandemic. For better or worse, the impact of COVID-19 has hit us all hard and unexpectedly. Businesses can either let change happen passively or take an active role in shaping the direction they want their organization to go. With so much happening around us, the brand-consumer conversation is evolving by the second. Homebound customers are still actively browsing online, but they want to buy from a brand that understands them. They want to receive authentic, carefully crafted messages. For the customer engagement team, this means a dramatic shift in how brands interact with customers to not come off as tone deaf.
There is now more opportunity than ever to understand the customer—data is the key currency of successful change management. The more you know, the better. With data, you can create a customer experience that adapts with the times, with the challenges, and let’s the customer know that you are there with them and for them. Our program will focus on how brands can achieve scalable human interaction in the new world we live in.
Tuesday, July 14th, 2020
12:00 pm – 1:30 pm EST
25 marketing, product, and tech enterprise leaders
12:00PM Attendees Enter Virtual Event & Welcome Remarks
12:05PM Video Networking in Breakout Rooms
12:15PM Panel Discussion
12:55PM Audience Q&A
1:10PM Breakout Networking Sessions
Attendees Enter Virtual Event
& Welcome Remarks
Video Networking in Breakout Rooms
Breakout Networking Sessions
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.
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