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It’s no secret that many companies see the value in Account Based Marketing (ABM) and have begun implementing strategies to maximize its potential. While applying ABM to a field marketing strategy may seem like a no-brainer, many enterprise focused companies struggle with how to properly execute it.
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Account-Based Marketing in the Field is a 90-minute roundtable lunch that will bring together a select group of 20 enterprise marketers from the Greater Boston Area who are interested in incorporating account-based marketing strategies into their events and field marketing initiatives. Roundtable members will benefit from a highly interactive format that allows every leader to exchange knowledge, perspectives, and experiences on best practices while networking over lunch.
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Roundtable objectives are to discuss the following key points:
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PHOTOS FROM THIS EVENT
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FEATURED EVENT PARTICIPANTS
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CO-MODERATOR |
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Steve Etzler
CEO
Business Development Institute
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CO-MODERATOR |
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Stephanie Pereira Lima
VP, Accounts
Business Development Institute
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THOUGHT STARTER |
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Claudine Bianchi
CMO
ClickSoftware
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THOUGHT STARTER |
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Ben Bradley
Director, Client Consulting
TechTarget
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THOUGHT STARTER |
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Keli Callaghan
Senior Director, Customer Engagement and Field Marketing, Americas
Avid Technology
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THOUGHT STARTER |
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Joan Groleau
Director, North America Channel
Ipswitch
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THOUGHT STARTER |
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Kurt Jones
Senior Product Marketing Manager
Virgin Pulse
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THOUGHT STARTER |
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Damian Roskill
CMO
AppNeta
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THOUGHT STARTER |
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Jennifer Singelton
SVP Marketing
Skillsoft Corporation
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Thought Starter |
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Lisa Skinner
Vice President, Demand Generation
Localytics
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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Steven Etzler at steven.etzler@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE:
Tuesday, July 11, 2017
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LOCATION:
Breather
715 Boylston Street, Boston MA 02116
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TIME:
12:00 pm – 1:30pm
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ATTENDEE PROFILE:
20 marketing leaders from enterprise technology firms in the Greater Boston Area
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SPONSOR/ORGANIZER
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Business Development Institute (BDI), founded in New York City in 2001, is a strategic B2B event agency that specializes in helping enterprise technology and services companies by producing custom, invitation-only, roadshow events that results in new revenue and thought leadership branding.
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