MarketingWorks Healthcare

How to Connect Your Marketing Team,
Get More Done, and Prove Your Value

Thursday, June 18th
@ 12:00 – 1:30 PM CST

Thursday, June 18th
@ 12:00 – 1:30 PM CST

What Is MarketingWorks Healthcare?

MarketingWorks Healthcare is an invitation-only, video-based virtual event limited to 30 senior marketers from enterprises in the healthcare industry who will convene with three goals in mind:
  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive break out room video discussions
  • Build meaningful new connections with a group of like-minded peers

About the Content

In marketing, work is becoming more complex and digitized, while workloads are heavier than ever. OKRs, KPIs, and other acronyms give us a goal to strive for, but in achieving these objectives, we may still struggle with the day-to-day work of collaboration, or execution of campaigns,  or being able to quickly pivot to meet the needs of the market, all through an increasingly distributed workforce. As your team works harder to make sure the entire marketing department runs smoothly, stays aligned, and has what they need to be successful, evaluating the way you’re getting work done is a critical success factor that is too often ignored. Forward-thinking leaders are taking a radically different approach to work to meet the endless challenges that are reshaping the workplace.

Discussion Topics

  • How to take advantage of cutting edge technology like 3-D printing, IoT and more
  • How to continue to advance marketing post COVID-19
  • How to be a transformational leader in the digital workplace
  • How to successfully collaborate across teams, departments and geographies
  • How to successfully digitize and transform your team into a modern marketing engine
  • How to free up time for your team to be truly creative
  • How to better foster an effective organization of the future 
  • How to prove the value of marketing with real data 
  • How to deliver on-time without sacrificing your team, or work-life balance


Scott Monroe
Director, Product Marketing


Dr. Julia Dmitrieva
Director of MR Field Marketing
J. Alan Goddard
Senior Director, Business Development & Solution Principal
Nicole Keel
Senior Marketing Manager, Global Marketing Operations
Thermo Fisher Scientific
Anna Matras
Creative Leadership
Marketing, Communications and Brand Strategy
Blue Cross Blue Shield

Event Details


Thursday, June 18th, 2020


12:00 pm – 1:30 pm CST

Attendee Profile

30 senior marketers from major enterprises in the healthcare industry


12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions


Attendees Enter Virtual Event

& Welcome Remarks



Video Networking in Breakout Rooms



Panel Discussion



Audience Q&A



Breakout Networking Sessions



Workfront is a cloud-based work management solution. With our help, enterprise teams in creative and technical industries can triumph over outdated email and relentless rework. It’s a software solution designed to put work first, and turn you into a project king. Whether in the office, or traveling, Workfront provides an ideal, centralized location to complete work and collaborate in real-time, improving productivity, creating value, and offering executive visibility into every step of the process. There’s a reason why thousands of world-class enterprise teams like Fossil, Trek, ATB Financial, Starbucks, Amazon, and FCB trust Workfront. To learn more, visit



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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