Bridging The Gap

eCommerce in the COVID Economy

Thursday, June 18th
12:00 – 1:30 PM CST

Thursday, June 18th
12:00 – 1:30 PM CST

About the Program

Bridging the Gap: eCommerce in the COVID Economy is an invitation-only virtual lunch meeting (think Grubhub codes and video networking) limited to a group of 30 senior e-commerce and digital leaders local to the Midwest. Our goal is to walk away with the same connections and insights we would have gained in person, doing our part to continue thought-leadership and peer-to-peer learning.

About the Content

The Coronavirus pandemic has affected every corner and category of eCommerce. Food, beverage, household, and fitness items are being ‘added to carts’ at an unprecedented rate, while luxury, real estate, and travel sales have plunged. 

Retail organizations that closed their doors for the past months have been struggling to compensate for huge losses with online traffic. Some brands have found themselves wildly unprepared, with little or no eCommerce infrastructure to build on, and are having to rethink that strategy.

In this conversation, we’ll examine what can be learned from our collective new experiences, and some of the creativity that’s been generated out of constraint. We’ll examine pivots and experiments that have been undertaken – successfully or not – and share useful strategies and new best practices that have emerged from the challenges of the past months.

Discussion Topics

  • Removing friction from the purchase experience at the login, password, and payment info steps
  • Engaging customers through content-powered commerce and thoughtful merchandising
  • Optimizing omnichannel approaches and SEO to drive traffic
  • Addressing a new segment of in-store shoppers turned digital, and their expectations
  • Measuring the success of your eCommerce program
  • Harnessing AI for predictive ordering and personalization
  • Curbside pick-up and reopening strategies – how eCommerce can help to safely restart brick & mortar sales


Peter Sheldon
Senior Director Commerce Strategy
Former Forrester Analyst


Brian Kennett
Vice President, Digital Advertising Sales
Star Tribune Media
Nathan Marafioti
Vice President Ecommerce North America
Nestle Purina PetCare
Ben Thompson
Director, eCommerce Analytics
Bluestem Brands

Event Details


Thursday, June 18th, 2020


12:00 pm – 1:30 pm CST

Attendee Profile

30 senior digital and eCommerce leaders from the Midwest


12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions


Attendees Enter Virtual Event

& Welcome Remarks



Video Networking in Breakout Rooms



Panel Discussion



Audience Q&A



Breakout Networking Sessions


Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen. Learn more at



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

The Adobe family of companies would like to keep you informed with personalized emails about products and services. See our Privacy Policy for more details.

Please contact me via email.

By clicking “Submit” I agree that I have read and accepted the Terms of Use.
Adobe Privacy Center
Adobe Privacy Policy
Adobe marketing and advertising practices I Adobe
Adobe marketing and advertising practices
Adobe Privacy Center
Adobe Privacy Policy
Legal Terms of Use for Adobe products & services