Creativity in Process:

in Process:

How Marketing Work Management Brings Agility to Creative Work

How Marketing Work Management Brings Agility to Creative Work

Thursday, June 17th
@ 12:00 – 1:30 PM CT

Thursday, June 17th
@ 12:00 – 1:30 PM CT

About the Program

Creativity in Process: How Marketing Work Management Brings Agility to Creative Work is an invitation-only, video-based virtual event limited to creative, creative operations and content leaders from enterprises across the country who will convene with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive breakout room video discussions
  • Build meaningful new connections with a group of diverse thinkers
07.14.20 Braze Enterprise

About the Content

With non-stop meetings, endless revision cycles, and aggressive deadlines, creatives consistently struggle to deliver high-quality work on time. The pandemic’s shift to an entirely remote workforce has only increased the pressure on creative teams as digital assets are more important to brand image than ever before. Between slews of ASAP requests, a reduced workforce, and managing teams digitally, 74% of creatives are working more than 40 hours per week according to a LivePath study.

Most of all, overworked and burnt-out creatives are struggling to prioritize work and align their daily tasks to overarching company goals. To achieve workload balance and efficiently prioritize tasks, successful teams should focus on creating a streamlined way to work so that creatives can concentrate on growing their creative capacity, producing amazing work, and delivering on time.

What creatives need most is time. By improving organizational support and project management systems, creatives have more time to focus on what they love doing most. We’ll discuss scalable solutions for visibility and transparency into creative teams so that leaders can optimize their processes, resource utilization, and employee productivity.

Discussion Topics

  • Increasing accessibility of digital proofing, version management, and collaboration in context to improve productivity
  • How to simplify workflows for campaign creation and management
  • Determining solutions to keep creatives out of operational work and focused on projects
  • How creative leaders can take a balanced, data-driven approach to managing capacity and assigning resources


Event Details


Thursday, June 17th


12:00 pm – 1:30 pm CT

Attendee Profile

Select group of creative, creative operations and content leaders


12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions


Attendees Enter Virtual Event

& Welcome Remarks



Video Networking in Breakout Rooms



Panel Discussion



Audience Q&A



Breakout Networking Sessions

Reserve Your Spot Here


Create consistently great creative work. The best creative work is done in an environment that allows creatives to focus their attention and get into a flow on high-value work. And the best way to give creatives the time and space to do this is with a work management application like Workfront that lets your creative team:

  • Work the way they want to work in the tools they want to use through a seamless integration between Workfront and other Adobe applications
  • Eliminate routine and repetitive project management tasks like facilitating review and approval workflows through automation
  • Stay on brand consistently with better visibility and auditing of the review and approval process With these processes in place, creatives have the time to do what they do best—create.

To learn more, visit



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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