Dx for Cx: IT’s Evolving Role

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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE PROGRAM
Digitally Transforming Customer Experiences is an exclusive and interactive two-hour event, featuring an expert panel and an open-room interactive discussion. This event is limited to 30 senior LA-based technology leaders from large companies, and we’ll convene over three goals:

• Participate in a peer-to-peer discussion resulting in actionable insights and strategies
• Walk away with valuable new connections from our unique networking opportunity
• Enjoy a fine dining experience

ATTENDEE EXPERIENCE VIDEO
Please click to view a 40 second video that demonstrates the attendee experience:

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ABOUT THE CONTENT
The quantity & quality of data used to inform customer experiences is increasing exponentially, as is the potential to customize content, and the need to deliver it securely. In order to deliver exceptional customer experiences in this age of digital transformation, technology leaders at leading companies are forming and participating on integrated, cross-functional teams. Our expert panel and interactive open room discussion will deliver lessons learned, experiences, and recommendations in an informal fashion without recordings, press, or social media hampering our exchange of knowledge.

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DISCUSSION TOPICS

• Why data and content are equal components of a digital experience platform[push h=5]
• How do leading organizations overcome the security issues of digital transformation?[push h=5]
• Why IT needs to champion the use of artificial intelligence and machine learning to automate tagging and enhance metadata in useful ways[push h=5]
• Best practices for personalizing content for customer messaging that guides consumers along their journey[push h=5]
• How leading organizations are scaling the creation, management and delivery of content for consistent customer experiences[push h=5]

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MODERATOR
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Karthik Muralidharan
Adobe Experience Manager
Adobe

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PANELISTS
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Eric Iverson
Chief Information Officer
Creative Artists Agency

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Nat Mokry
Senior Director, Product Security
Green Dot Corporation

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Melanie Chalupa at melanie.chalupa@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Tuesday, June 11th, 2019
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TIME
12:00 PM – 2:00 PM
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ATTENDEE PROFILE
30 senior IT leaders from large companies

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LOCATION
Craft
10100 Constellation Blvd, Los Angeles, CA 90067
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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:40 PM	Welcome Remarks and Lunch Begins
12:40 PM – 1:45 PM	Panel Discussion and Q&A with Attendees
1:45 PM – 2:00 PM	Interactive Roundtable Discussion

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SPONSOR

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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