The past year has placed even greater pressure on marketers to create memorable digital experiences, including personalized campaigns and content. While budgets and resources remained the same, demand soared. According to a 2020 Sirkin Research survey of enterprise-level marketing leaders, 42% of respondents indicated that their team lacked the bandwidth to quickly create new content as the result of pandemic-induced shifting priorities. However, without visibility into critical data, marketing leaders struggle to effectively spread their limited resources and produce high-quality work at scale.

Organizations that prioritize visibility into all digital work are not only able to provide marketers with data to advocate for themselves, but are also able to align marketers’ day-to-day jobs with corporate goals. Aligning work to strategic goals empowers individuals and teams to prioritize meaningful, high-value work that contributes to business outcomes and helps companies achieve their goals.

Join us and our expert panelists as we discuss how organizations can transform their virtual workplace with tools that support the marketers who are creating digital experiences for their customers.