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ABOUT

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DETAILS

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RSVP

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SPONSOR

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ABOUT THE PROGRAM
The Future of Brand Protection is an invitation-only two hour lunch that will take place in a private room at Aureole, a Michelin-starred restaurant in Midtown Manhattan. This event is limited to 30 Anti-Counterfeit, Brand Protection, Marketing, Security and Supply Chain leaders from premier brands to convene with three goals:

• Learn actionable insights and strategies around protecting your consumers, brand and revenue
• Walk away with valuable new connections from our unique networking opportunity
• Enjoy a fine lunch and network with other industry leaders

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ATTENDEE EXPERIENCE VIDEO
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ABOUT THE CONTENT
Global Trade in counterfeit and pirated goods is currently $1.7 trillion per year and is expected to grow to $2.8 trillion by 2022 as reported by the International Chamber of Commerce. In 2017, U.S. Customs and Border Protection inspectors seized only $1.4 billion worth of counterfeit goods that entered the U.S. market.
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The evolution of brand protection includes the emergence of a new generation of technologies to combat counterfeiting and can secure your supply chain so no one comes between you and your customers.

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The discussion will focus on universal business problems:
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• Explore industry challenges and solutions being adopted in leading consumer products by global brands. Learn how their counterfeiting and diversion challenges, solutions, and results impacted their business and mitigated risk.
• Protect your brand promise and customer trust. Get insight into end-to-end brand protection solutions and services being implemented in a rapid and cost-effective way.
• The opportunity to crowd-source brand protection on any platform, anywhere, anytime.
• Get a glimpse into emerging technologies that offer complete visibility and more robust information and data capture, which can be used for competitive advantage and future consumer engagement.
• Sorting through the hype vs. reality with Blockchain; overcoming the challenges of taking a purely digital technology and applying it to the physical world

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FEATURED PHOTOS FROM THIS EVENT

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MODERATOR
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Stephen Tallant
Senior Director, Solution Marketing Group
‎Systech

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PANELISTS
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Derek Dorsey
Consultant in Traceability & Brand Protection
Markem-Imaje

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Maysa Razavi
External Relations Manager – Anticounterfeiting
International Trademark Association (INTA)

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Sean Smith
Associate Director, Attorney – Content Protection/Anti-Piracy Department
‎Universal Music Group

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Rachel Santori
Intellectual Property & Trademark Attorney
‎Frankfurt Kurnit Klein & Selz

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If you have received an invitation and would like to RSVP, or if you would like additional information and to be considered for participation, please email Stephanie Pereira Lima at stephanie.p.lima@bdionline.com. While there is no cost to participate, we require registrants to show up and actively contribute to the conversation.
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DATE
Thursday, June 6th, 2019

TIME
12:00 pm – 2:00 pm
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ATTENDEE PROFILE
30 Anti-Counterfeit, Brand Protection, Marketing, Security and Supply Chain leaders from the Greater New York City Area

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LOCATION
Aureole
135 W 42nd St,
New York, NY 10036
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EVENT AGENDA:

12:00 PM – 12:30 PM	Reception, Meet & Greet
12:30 PM – 12:40 PM	Welcome Remarks and Lunch Begins
12:45 PM – 2:00 PM	Panel Discussion and Interactive Open Room Discussion

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CO-SPONSORS

Systech is revolutionizing brand protection. For over 30 years, global brands have relied on its advanced software to combat counterfeiting, prevent product diversion and meet regulatory compliance. Innovation is deeply ingrained in Systech’s DNA—from its start-up roots in advanced machine vision to pioneering pharmaceutical serialization and transforming traceability and non-additive authentication. Systech’s software solutions keep products authentic, safe and connected across the supply chain—from manufacturing to the consumer’s hands.

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Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems. Markem-Imaje delivers fully integrated solutions that enable product quality and safety, regulatory and retailer compliance, better product recalls and improved manufacturing processes. Markem-Imaje can rely on 30 subsidiaries worldwide to provide more than 40 000 customers with optimal product marking and coding solutions. Additionally, Markem-Imaje customers are supported by 6 R&D centers, several equipment repair centers and manufacturing plants strategically located around the globe.

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ORGANIZER

Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.

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