Engaging Customers with Humanity at Scale

Thursday, June 4th
@ 12:00 – 1:30 PM CST

Thursday, June 4th
@ 12:00 – 1:30 PM CST

About the Program

Engaging Customers with Humanity at Scale is an invitation-only, video-based virtual event limited to 25 marketing, product, and tech leaders from mid-market organizations across the United States, who will convene with three goals in mind:

  • Learn from insightful conversations led by our moderated panel
  • Participate in interactive breakout room video discussions
  • Build meaningful new connections with a group of like-minded peers

About the Content

The consumer has changed. Spending has shifted while the branding noise has increased. Consumers are holding brands to increasingly higher standards, expecting each to connect with them personally to deliver emotionally meaningful, individualized customer experiences. In our fast-paced, digital age, one-size-fit-all marketing is no longer effective. Brands must instead rely on real time data to connect in an organic way at each point in the customer lifecycle with empathy, demonstrating they know how to be there for their consumers as their world continues to change.

To build a successful customer engagement strategy, brands must not only take advantage of the insights offered and connection facilitated by technology, but must be sure to develop messaging that truly resonates with their customers. Our program will focus on how brands can achieve scalable human interaction and drive performance through brand humanity.

Discussion Topics

  • How to build a modern customer engagement strategy 
  • The intersection of data and technology to drive personalized customer experiences
  • Mastering the customer lifecycle to drive engagement, retention and profitability


PJ Bruno
Senior Manager, Customer Education


Jesse Channon
Chief Growth Officer
Columbia Care
Deena Gardner
Vice President of Marketing & Communications
Madeline Groves
Sr. Lifecycle Marketing Manager
Lindsay Heinlein
Head of Product Management
Wendy Pochop
Director of Customer Experience
Dhwani Soni
Vice President- Product Management and User Experience Design

Event Details


Thursday, June 4th, 2020


12:00 pm – 1:30 pm CST

Attendee Profile

25 marketing, product, and tech leaders from mid-market organizations across the United States


12:00PM     Attendees Enter Virtual Event & Welcome Remarks

12:05PM     Video Networking in Breakout Rooms

12:15PM     Panel Discussion

12:55PM     Audience Q&A

1:10PM       Breakout Networking Sessions


Attendees Enter Virtual Event &

Welcome Remarks



Video Networking in Breakout Rooms



Panel Discussion



Audience Q&A



Breakout Networking Sessions


Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine’s 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at braze.com.



Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders over a fine lunch.