B2B Field Marketing Event Strategies for 2023 & Beyond
Virtual Event
Wednesday, May 17th
@ 1:00 – 2:00 PM ET
B2B Field Marketing Event Strategies for 2023 & Beyond
Virtual Event
Wednesday, May 17th
@ 1:00 – 2:00 PM ET
Join our virtual discussion about how to maximize field event ROI
A complimentary bottle of wine for the first 25 registrants!
About the Content
Maximize ROI. Do more with less. Deliver more high quality qualified leads from target accounts. Differentiate from the competition. Get back to in-person. Brand your company as a thought leader.
The only thing that’s constant about the state of B2B field marketing for tech companies is that it’s always changing.
Join our interactive virtual event to learn from our expert panel and each other about the latest strategies, ideas and new approaches to producing field marketing events that deliver serious ROI, revenue opportunities, and thought leadership branding.
Discussion Topics
- In-person vs. virtual vs. hybrid?
- Understanding your Average Contract Value (ACV) and the important role it plays in calculating event ROI
- Breakfast vs. Lunch vs. Dinner vs. Happy Hour?
- What are the essential ingredients to attract senior leaders from your target accounts?
- How to pick the most attractive venues that won’t break your budget
- Aligning with your sales team before, during and after to maximize results
- How to bring your ABM strategy to a local level, city by city
- How to minimize your cancellations and no-shows
- Why it’s critical to create space for peer-to-peer learning in your formats & agendas
- How the most successful events use an educate & connect tone vs. a sales tone
Agenda (in ET)
1:00 PM Attendees Join & Welcome Remarks
1:05 PM Panel Discussion & Audience Q/A
1:45 PM Interactive Peer-to-Peer Learning Sessions
2:00 PM Event Ends
1:00 PM
Attendees Join & Welcome Remarks
1:05 PM
Panel Discussion & Audience Q/A
1:45 PM
Interactive Peer-to-Peer Learning Sessions
2:00 PM
Event Ends
Who's Attending
A select group of B2B marketers from mid to large-sized companies
Objectives
- Learn the latest field marketing & event strategies from our expert panel
- Connect and learn from peers facing the same, real-life challenges as you
- Ask our panelists your most pressing questions
A complimentary bottle of wine for the first 25 registrants!
Register below before Wednesday, May 10th to ensure that your wine is delivered in time of the event.
Reserve Your Spot Here
Organizer
Business Development Institute (BDI) is an award-winning event marketing agency specializing in producing invitation-only, thought leadership driven, custom events on the most impactful topics. BDI’s programs create an interactive peer learning experience while providing a rare networking opportunity for like-minded leaders.
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